{"id":18269,"date":"2026-07-23T17:34:12","date_gmt":"2026-07-23T17:34:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18269"},"modified":"2026-07-29T04:39:40","modified_gmt":"2026-07-29T08:39:40","slug":"revolutionizing-relevance-with-customized-healthcare-audiences","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/","title":{"rendered":"AWAdvance – Revolutionizing Relevance with Customized Healthcare Audiences"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"pharmacy\t\t\t\t<\/div>\n\t\t\t\t\t\t
<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\"awadvance\"\t\t\t\t\t\t\t\t\t\t\tPresented by Health Union<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Revolutionizing
Relevance with
Customized
Healthcare Audiences
<\/a><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

WATCH ON-DEMAND NOW<\/a><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n

\n
\n
\n

10, 2023<\/p>\n\n\n\n

EST<\/p>\n\n\n\n

Webinar<\/p>\n<\/div>\n\n\n\n

\n

A consumer\u2019s health journey is more than just a point in time. It\u2019s a dynamic experience that evolves as a person\u2019s needs evolve. With the changing data landscape, it\u2019s time to reconsider how you\u2019re creating healthcare audience segments for optimal impact. There\u2019s a way to reach high-quality segments through a mutually beneficial value exchange; Health Union will show you how.<\/p>\n\n\n\n

Presented by<\/p>\n\n\n\n

\"health-union-formal-gradient\"<\/figure>\n\n\n\n
\n
WATCH ON-DEMAND NOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

Countdown to Event<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Days<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Hours<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Minutes<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Seconds<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n

\n

What You\u2019ll Learn<\/h2>\n\n\n\n

If you\u2019re looking to improve your outreach to audiences in the FMCG, pharmaceutical, health and wellness sectors, then this webinar is for you. Discover how to engage with highly motivated individuals who are actively involved in their health journey and enhance your healthcare audience segments for maximum impact across all mediums. Join us on Wednesday, May 10 at 1 PM EST for an exclusive live webinar to revolutionize your healthcare marketing approach.<\/p>\n\n\n\n

\n
WATCH ON-DEMAND NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

OUR SPEAKERS<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Sylvain\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Sylvain Le Borgne<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Chief Partnership Officer and Head of Data & Analytics<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
MediaMath<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Sylvain Le Borgne<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Chief Partnership Officer and Head of Data & Analytics<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Sylvain Le Borgne is MediaMath\u2019s Chief Partnership Officer and Head of Data & Analytics. He is responsible for MediaMath\u2019s partnership development, encompassing supply side, data and strategic partnerships as well as the company\u2019s data and analytics offerings. Le Borgne has a history of success across start-ups and high-growth companies with an entrepreneurial eye on emerging technology. Focusing on data-driven solutions, Le Borgne previously served as Head of Media Expertise and Innovation for data company fifty-five, and prior to that held the role of EVP, Global Head of Technology at Havas Media Group.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
MediaMath<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Megan\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Megan Passerini<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Executive Director, Programmatic Solutions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Health Union<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Megan Passerini<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Executive Director, Programmatic Solutions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
With more than 15 years of experience in planning and executing data-driven marketing campaigns in highly regulated verticals, Megan is Health Union\u2019s expert on
programmatic solutions. Utilizing her skills in product management and development, Megan has built programmatic media and data solutions from the ground up to expand product portfolios and open up new streams of revenue.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Health Union<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"speakers_crop_9574\"\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Scott Schappell<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Chief Revenue Officer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Health Union<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Scott Schappell<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Chief Revenue Officer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Scott Schappell is responsible for Health Union\u2019s sales and business development teams, optimizing top-line revenue as the company continues its growth, develops innovative products and expands partnerships throughout the healthcare industry. Schappell brings more than three decades of influential sales leadership within both pharma and digital health companies. He has held successful executive sales leadership positions at companies in various stages of their life cycles, whose services ranged from video to research to point-of-care.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Health Union<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

MODERATED BY<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Ruth\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Ruth Mortimer<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Global President<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Advertising Week<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Ruth Mortimer<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Global President<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Ruth Mortimer is global president of Advertising Week. Formerly managing director, global education and development at Advertising Week, she is in charge with developing the brand’s thought leadership agenda and elearning business and working with the global business directors to develop each region.
She has held a large number of roles in managing content businesses and product development. She was managing partner at award-winning digital marketing training business Econsultancy, where she oversaw product development and thought leadership.
She was also previously director of the Festival of Marketing, where she brought speakers such as Apple founder Steve Wozniak to the UK. She was also formerly content director for Centaur Marketing, which comprises Marketing Week, Econsultancy, Festival of Marketing, Creative Review, Design Week, Celebrity Intelligence, Fashion\/Beauty Monitor, Year Ahead and Foresight News. \u2028
She was formerly editor of Marketing Week magazine and an award winning business columnist. In her freelance career, she has worked with brands such as Channel 4 on identifying new talent.
She joined Advertising Week in April 2019.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Advertising Week<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t

Contact Us<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

10, 2023 EST Webinar A consumer\u2019s health journey is more than just a point in time. It\u2019s a dynamic experience that evolves as a person\u2019s needs evolve. With the changing […]<\/p>\n","protected":false},"author":7,"featured_media":18642,"parent":18398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18269","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAWAdvance - Revolutionizing Relevance with Customized Healthcare Audiences | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AWAdvance - Revolutionizing Relevance with Customized Healthcare Audiences\" \/>\n<meta property=\"og:description\" content=\"10, 2023 EST Webinar A consumer\u2019s health journey is more than just a point in time. It\u2019s a dynamic experience that evolves as a person\u2019s needs evolve. With the changing […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T08:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/ADV-Social-HealthUnion-Newspost-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/\",\"name\":\"AWAdvance - Revolutionizing Relevance with Customized Healthcare Audiences | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/ADV-Social-HealthUnion-Newspost-scaled.jpg\",\"datePublished\":\"2026-07-23T17:34:12+00:00\",\"dateModified\":\"2026-07-29T08:39:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/ADV-Social-HealthUnion-Newspost-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/ADV-Social-HealthUnion-Newspost-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"ADV-Social-HealthUnion-Newspost\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/revolutionizing-relevance-with-customized-healthcare-audiences\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AWAdvance\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/awadvance\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AWAdvance – Revolutionizing Relevance with Customized Healthcare Audiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AWAdvance - Revolutionizing Relevance with Customized Healthcare Audiences | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/","og_locale":"en_US","og_type":"article","og_title":"AWAdvance - Revolutionizing Relevance with Customized Healthcare Audiences","og_description":"10, 2023 EST Webinar A consumer\u2019s health journey is more than just a point in time. It\u2019s a dynamic experience that evolves as a person\u2019s needs evolve. With the changing […]","og_url":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/","og_site_name":"AW360","article_modified_time":"2026-07-29T08:39:40+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/ADV-Social-HealthUnion-Newspost-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/","url":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/","name":"AWAdvance - Revolutionizing Relevance with Customized Healthcare Audiences | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/ADV-Social-HealthUnion-Newspost-scaled.jpg","datePublished":"2026-07-23T17:34:12+00:00","dateModified":"2026-07-29T08:39:40+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/ADV-Social-HealthUnion-Newspost-scaled.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/ADV-Social-HealthUnion-Newspost-scaled.jpg","width":2560,"height":1440,"caption":"ADV-Social-HealthUnion-Newspost"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/awadvance\/revolutionizing-relevance-with-customized-healthcare-audiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"AWAdvance","item":"https:\/\/advertisingweek.com\/aw360\/awadvance\/"},{"@type":"ListItem","position":3,"name":"AWAdvance – Revolutionizing Relevance with Customized Healthcare Audiences"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/18269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=18269"}],"version-history":[{"count":20,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/18269\/revisions"}],"predecessor-version":[{"id":18650,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/18269\/revisions\/18650"}],"up":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/18398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/18642"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=18269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}