{"id":18356,"date":"2026-07-23T18:12:56","date_gmt":"2026-07-23T18:12:56","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18356"},"modified":"2026-07-29T04:39:34","modified_gmt":"2026-07-29T08:39:34","slug":"make-your-ctv-ads-go-harder-better-faster-stronger","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/make-your-ctv-ads-go-harder-better-faster-stronger\/","title":{"rendered":"AWAdvance &#8211; Make Your CTV Ads Go Harder, Better, Faster, Stronger"},"content":{"rendered":"\t\t<div style=\"background-color: #FFFFFF;--hero-banner-v2-bg-position: center\" class=\"hero-banner-v2 wp-block-advertising-week-hero-banner-v2\">\n\t\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"759\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/aw-advance-banner-2.jpg\" class=\"hero-banner-v2__img\" alt=\"Media concept multiple television screens\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-gradient\" style=\"background: linear-gradient(to bottom, rgba(0, 0, 0, 0), #000 93%)\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"hero-banner-v2__content\">\n\t\t\t\t<div class=\"container hero-banner-v2__inner hero-banner-v2__inner--align-left\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/awadvance.png\" class=\"hero-banner-v2__logo\" alt=\"awadvance\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"hero-banner-v2__sub-heading h3\">Presented by MNTN<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner-v2__heading h1\">Make Your CTV Ads Go Harder, Better, Faster, Stronger<br><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-316-2023-05-10-1300-revolutionizing-relevance-with-customized-healthcare-audiences\"><\/a><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"btn-main btn-primary-lilac hero-banner-v2__button\"><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-314-2023-03-02-1300-make-your-ctv-ads-go-harder-better-faster-stronger\">RSVP NOW<\/a><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-384fd882 wp-block-group-is-layout-constrained\" style=\"background-color:#f4f4f4;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-07971aabac8a119593aba238ab18b96e wp-block-paragraph\" id=\"h-7-000-attendees\" style=\"color:#3dc3d8;font-size:clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 2.606), 60px);\">2, 2023<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-897de1a03d9392ff5668ea76b2d3cf0a wp-block-paragraph\" style=\"color:#dbba31;font-size:clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 2.606), 60px);\">EST<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-810b6d2e127af9a2db85b5b3383fe018 wp-block-paragraph\" style=\"color:#049aaa;font-size:clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 2.606), 60px);\">Webinar<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">You\u2019ve seen the headlines. You know the score. As you read this, marketing budgets around the world are tightening. Now is the time for speed, efficiency and performance \u2014 and Connected TV is leading the charge (don\u2019t take our word for it; 65% of marketers define CTV as a performance marketing channel).<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Advertising Week and MNTN recently polled marketers to learn how they use CTV to drive success and boost outcomes across all their ad channels. Now we\u2019re sharing what your peers think to help give your campaigns a little extra oomph.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Presented by<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"251\" height=\"84\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/MNTN-Logo-250.png\" alt=\"MNTN-Logo-250\" class=\"wp-image-18358\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/global.advertisingweek.com\/rsvp\/-314-2023-03-02-1300-make-your-ctv-ads-go-harder-better-faster-stronger\">RSVP NOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#f4f4f4\" class=\"count-down wp-block-advertising-week-count-down\">\n\t\t\t<div class=\"container u-position-relative\">\n\t\t\t\t\t\t\t\t\t<div class=\"count-down__heading\">\n\t\t\t\t\t\t<h2 style=\"color: ;\">Countdown to Event<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__row has-4-columns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: #000000;\">Days<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: #000000;\"><strong>Hours<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: #000000;\"><strong>Minutes<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: #000000;\"><strong>Seconds<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3c841a60 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)\">\n<h2 id=\"h-what-you-ll-learn-in-this-session\" class=\"wp-block-heading\">What you\u2019ll learn in this session<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Join Tim Edmundson, Director of Content Marketing &amp; Research at MNTN, and Advertising Week as he shares the data behind achieving CTV success. From learning how it fuels inter-campaign synergy to seeing how teams easily slot it into their existing strategies, you\u2019ll learn how other marketers are using CTV to produce big results, drive high returns on ad spend \u2014 and give you the proof to quantify your advertising wins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4927ffd3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/global.advertisingweek.com\/rsvp\/-314-2023-03-02-1300-make-your-ctv-ads-go-harder-better-faster-stronger\">REGISTER NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<style data-wp-block-html=\"css\">\n.c-awd-seperator {\n    width: 100%;\n    height: 4px;\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n}\n.c-awd-seperator span {\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n    width: 20px;\n    height: 4px;\n}\n<\/style>\n\n<div class=\"c-awd-seperator\" style=\"background-color: #000000;margin:0 auto;\">\n\t\t\t\t<span style=\"background-color: #3dc3d8\"><\/span>\n\t\t\t\t<span style=\"background-color: #a41a6f\"><\/span>\n\t\t\t\t<span style=\"background-color: #f394bb\"><\/span>\n\t\t\t\t<span style=\"background-color: faaf40\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#FFFFFF\" class=\"speaker-grid-static wp-block-advertising-week-speaker-grid-static\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__heading-wrapper has-text-align-left\">\n\t\t\t\t\t\t<h2 class=\"speaker-grid-static__heading h2\" style=\"color:#000000;\">OUR SPEAKERS<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__inner has-3-columns\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9541.jpg\" class=\"speaker-grid-static__img\" alt=\"Tim Edmundson\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Tim Edmundson<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Director of Content and Research<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">MNTN<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_534-2.jpg\" class=\"speaker-grid-static__img\" alt=\"Ruth Mortimer\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Ruth Mortimer<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Global President<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Advertising Week<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div style=\"--aw-hubspot-contact-bg: #000000;--aw-hubspot-contact-fg: #FFFFFF\" class=\"aw-hubspot-contact aw-hubspot-contact--layout-1 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\">Contact Us<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"d74e65e4-a9bf-4177-a81f-5db2157cb325\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2, 2023 EST Webinar You\u2019ve seen the headlines. You know the score. As you read this, marketing budgets around the world are tightening. Now is the time for speed, efficiency [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":18398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18356","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWAdvance - Make Your CTV Ads Go Harder, Better, Faster, Stronger | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/awadvance\/make-your-ctv-ads-go-harder-better-faster-stronger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AWAdvance - Make Your CTV Ads Go Harder, Better, Faster, Stronger\" \/>\n<meta property=\"og:description\" content=\"2, 2023 EST Webinar You\u2019ve seen the headlines. You know the score. As you read this, marketing budgets around the world are tightening. 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