{"id":18367,"date":"2026-07-23T18:22:44","date_gmt":"2026-07-23T18:22:44","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18367"},"modified":"2026-07-29T08:51:14","modified_gmt":"2026-07-29T12:51:14","slug":"cookie-crumbling","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/cookie-crumbling\/","title":{"rendered":"AWAdvance &#8211; The Cookie is Crumbling. Are You Ready?"},"content":{"rendered":"\t\t<div style=\"background-color: #FFFFFF;--hero-banner-v2-bg-position: center\" class=\"hero-banner-v2 wp-block-advertising-week-hero-banner-v2\">\n\t\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169cookie2.jpg\" class=\"hero-banner-v2__img\" alt=\"169cookie2\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-gradient\" style=\"background: linear-gradient(to bottom, rgba(0, 0, 0, 0), #000 93%)\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"hero-banner-v2__content\">\n\t\t\t\t<div class=\"container hero-banner-v2__inner hero-banner-v2__inner--align-left\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/awadvance.png\" class=\"hero-banner-v2__logo\" alt=\"awadvance\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"hero-banner-v2__sub-heading h3\">Presented with Quantcast<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner-v2__heading h1\">The Cookie is <br>Crumbling. Are You <br>Ready?<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"btn-main btn-primary-lilac hero-banner-v2__button\"><a href=\"https:\/\/global.advertisingweek.com\/aw\/schedule\/session\/-289-2022-01-27-1300-awadvance-quantcast-webinar\" target=\"_blank\" rel=\"noreferrer noopener\">WATCH NOW<\/a><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-4fba0dbb wp-block-group-is-layout-constrained\" style=\"background-color:#f4f4f4;padding-top:60px;padding-right:var(--wp--preset--spacing--40);padding-bottom:0px;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-june-2022-eastern\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#3dc3d8\" class=\"has-inline-color\">June 2022<br><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0);color:#a41a6f\" class=\"has-inline-color\">Eastern<\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The countdown to Google\u2019s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many, but with change comes an undeniable opportunity to invest in new approaches to understand audiences, value advertising and measure results.<br><\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.588), 20px);\">Presented by<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"140\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/logoquantcast-768x140-1.png\" alt=\"logoquantcast-768x140\" class=\"wp-image-18336\" style=\"aspect-ratio:5.485898070262246;width:187px;height:auto\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/logoquantcast-768x140-1.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/logoquantcast-768x140-1-300x55.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/global.advertisingweek.com\/aw\/schedule\/session\/-289-2022-01-27-1300-awadvance-quantcast-webinar\" target=\"_blank\" rel=\"noreferrer noopener\">WATCH NOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#f4f4f4\" class=\"count-down wp-block-advertising-week-count-down\">\n\t\t\t<div class=\"container u-position-relative\">\n\t\t\t\t\t\t\t\t\t<div class=\"count-down__heading\">\n\t\t\t\t\t\t<h2 style=\"color: ;\">Countdown To Event<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__row has-4-columns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: ;\"><strong>Days<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: ;\"><strong>Hours<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: ;\"><strong>Minutes<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">0<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" style=\"color: ;\"><strong>Seconds<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div class=\"content-block wp-block-advertising-week-content-block\">\n\t\t\t\t\t\t\t<div class=\"content-block__body container\" style=\"max-width:900px\">\n\t\t\t\t\t<div class=\"content-block__description\">\n\t\t\t\t\t\t\n<div class=\"wp-block-advertising-week-content-block content-block__innerblocks-save\"><div class=\"content-block__body container\" style=\"max-width:900px\"><div class=\"content-block__description content-block__description--inner-blocks\">\n<h4 id=\"h-what-you-ll-learn-in-this-session\" class=\"wp-block-heading\">What you\u2019ll learn in this session<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Join Ruth Mortimer, Managing Director of Global Education at Advertising Week, Rohini Sen, Head of Insights at Quantcast, and agencies including m\/SIX, and PMG, to hear multiple perspectives on why this shift is an opportunity for innovation and growth. They will also explore innovative solutions that operate in cookieless environments today. Discover how you can gain a competitive advantage by accessing new audiences and more inventory, and get results at scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So as the cookie crumbles, learn how you can embrace innovation and enter the next chapter of advertising on the open internet. The time to prepare is now.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4927ffd3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/global.advertisingweek.com\/aw\/schedule\/session\/-289-2022-01-27-1300-awadvance-quantcast-webinar\" target=\"_blank\" rel=\"noreferrer noopener\">WATCH NOW<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-73cc77b6 wp-block-group-is-layout-constrained\" style=\"padding-right:0px;padding-left:0px\">\n<style data-wp-block-html=\"css\">\n.c-awd-seperator {\n    width: 100%;\n    height: 4px;\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n}\n.c-awd-seperator span {\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n    width: 20px;\n    height: 4px;\n}\n<\/style>\n\n<div class=\"container\">\n<div class=\"c-awd-seperator\" style=\"background-color: #000000\">\n\t\t\t\t<span style=\"background-color: #3dc3d8\"><\/span>\n\t\t\t\t<span style=\"background-color: #a41a6f\"><\/span>\n\t\t\t\t<span style=\"background-color: #f394bb\"><\/span>\n\t\t\t\t<span style=\"background-color: faaf40\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t<\/div>\t\t\t<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#FFFFFF\" class=\"speaker-grid-static wp-block-advertising-week-speaker-grid-static\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__heading-wrapper has-text-align-left\">\n\t\t\t\t\t\t<h2 class=\"speaker-grid-static__heading h4\" style=\"color:#000000;\">OUR SPEAKERS<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__inner has-4-columns\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9532.jpg\" class=\"speaker-grid-static__img\" alt=\"speakers_crop_9532\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Taylor Bentley<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Senior Programmatic Media Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">PMG<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"473\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9530.jpg\" class=\"speaker-grid-static__img\" alt=\"speakers_crop_9530\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Joseph McKenna<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Head of Programmatic, UK and WW<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">m\/SIX<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_534-1.jpg\" class=\"speaker-grid-static__img\" alt=\"speakers_crop_534 (1)\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Ruth Mortimer<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Global President<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Advertising Week<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9531.jpg\" class=\"speaker-grid-static__img\" alt=\"speakers_crop_9531\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Justin Scarborough<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Senior Director, Programmatic<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">PMG<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9527.jpg\" class=\"speaker-grid-static__img\" alt=\"speakers_crop_9527\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Rohini Sen<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Head of Insights<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Quantcast<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t\t<div style=\"background-color: #d7d7d7\" class=\"events-grid events-grid--layout-1 wp-block-advertising-week-events-grid\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__heading-wrapper events-grid__heading-wrapper--align-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"events-grid__heading h4\" style=\"color: #000000;\">MORE FROM AWADVANCE<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__inner has-3-columns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\tclass=\"events-grid__item-link\"\n\t\t\t\t\t\t\t\t\thref=\"\/aw360\/awadvance-trust-and-joy\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW-Web-EventThumbnail-ADV-Trust-1-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"AW-Web-EventThumbnail-ADV-Trust-1-1024x576\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"events-grid__item-title h5\" style=\"color: #000000;\">Trust &amp; Joy: Making Privacy Matter to Real People<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"events-grid__item-description\" style=\"color: #737373;\">Presented with Vericast<br>Watch Now \u2192<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\tclass=\"events-grid__item-link\"\n\t\t\t\t\t\t\t\t\thref=\"\/aw360\/how-brands-can-leverage-ctv-to-reach-latam-audiences\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW-Web-Event-Thumbnail-AWADVANCE-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"AW-Web-Event-Thumbnail-AWADVANCE-1024x576\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"events-grid__item-title h5\" style=\"color: #000000;\">How Brands Can Leverage CTV To Reach LATAM Audiences<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"events-grid__item-description\" style=\"color: #737373;\">Presented with Vevo<br>Watch Now \u2192<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\tclass=\"events-grid__item-link\"\n\t\t\t\t\t\t\t\t\thref=\"\/aw360\/how-to-be-creative-while-working-remotely\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW-Web-EventThumbnail-Background-ADV-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"AW-Web-EventThumbnail-Background-ADV-1024x576\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"events-grid__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"events-grid__item-title h5\" style=\"color: #000000;\">How To Be Creative While Working Remotely<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"events-grid__item-description\" style=\"color: #737373;\">Presented with TriNet<br>Watch Now \u2192<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<div style=\"--aw-hubspot-contact-bg: #000000;--aw-hubspot-contact-fg: #FFFFFF\" class=\"aw-hubspot-contact aw-hubspot-contact--layout-1 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\">CONTACT US<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"d74e65e4-a9bf-4177-a81f-5db2157cb325\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>June 2022Eastern The countdown to Google\u2019s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many, but with change comes an undeniable opportunity [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":18398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18367","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWAdvance - The Cookie is Crumbling. 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