{"id":18533,"date":"2026-07-27T19:12:40","date_gmt":"2026-07-27T19:12:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18533"},"modified":"2026-07-29T04:39:08","modified_gmt":"2026-07-29T08:39:08","slug":"changes-challenges-and-connected-tv","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/changes-challenges-and-connected-tv\/","title":{"rendered":"AWAdvance &#8211; Changes, Challenges, and Connected TV: What Awaits Brands in 2023"},"content":{"rendered":"\t\t<div style=\"background-color: #FFFFFF;--hero-banner-v2-bg-position: center\" class=\"hero-banner-v2 wp-block-advertising-week-hero-banner-v2\">\n\t\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/design-created-by-various-tv-screens-in-different-colors-picture-id466575768.jpg\" class=\"hero-banner-v2__img\" alt=\"design-created-by-various-tv-screens-in-different-colors-picture-id466575768\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-gradient\" style=\"background: linear-gradient(to bottom, rgba(0, 0, 0, 0), #000 93%)\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"hero-banner-v2__content\">\n\t\t\t\t<div class=\"container hero-banner-v2__inner hero-banner-v2__inner--align-left\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/awadvance.png\" class=\"hero-banner-v2__logo\" alt=\"awadvance\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"hero-banner-v2__sub-heading h3\">Presented with MNTN<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner-v2__heading h1\">Changes, Challenges <br>and Connected TV: <br>What Awaits Brands in <br>2023<br><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-316-2023-05-10-1300-revolutionizing-relevance-with-customized-healthcare-audiences\"><\/a><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div style=\"background-color:#f4f4f4\" class=\"aw-video-banner aw-video-banner--has-background wp-block-advertising-week-video-banner\">\n\t\t\t\t\t\t<div class=\"container aw-video-banner__content\">\n\t\t\t\t<div class=\"aw-video-banner__inner\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"aw-video-banner__media\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-video-banner__embed\">\n\t\t\t\t\t\t\t\t<iframe\n\t\t\t\t\t\t\t\t\tclass=\"aw-video-banner__iframe\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/771259603\"\n\t\t\t\t\t\t\t\t\ttitle=\"Video\"\n\t\t\t\t\t\t\t\t\twidth=\"560\"\n\t\t\t\t\t\t\t\t\theight=\"315\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\treferrerpolicy=\"strict-origin-when-cross-origin\"\n\t\t\t\t\t\t\t\t\tallow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n\t\t\t\t\t\t\t\t\tallowfullscreen\n\t\t\t\t\t\t\t\t><\/iframe>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3c841a60 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)\">\n<h2 id=\"h-what-you-ll-learn-in-this-session\" class=\"wp-block-heading\">What you\u2019ll learn in this session<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Join Tim Edmundson, Director of Content &amp; Research at MNTN, as he puts a magnifying glass on next year\u2019s biggest and potentially unseen challenges. Tim will reveal must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market and stay one step ahead in a crowded \u2014 and competitive \u2014 landscape.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<style data-wp-block-html=\"css\">\n.c-awd-seperator {\n    width: 100%;\n    height: 4px;\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n}\n.c-awd-seperator span {\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n    width: 20px;\n    height: 4px;\n}\n<\/style>\n\n<div class=\"c-awd-seperator\" style=\"background-color: #000000;margin: auto;\">\n\t\t\t\t<span style=\"background-color: #3dc3d8\"><\/span>\n\t\t\t\t<span style=\"background-color: #a41a6f\"><\/span>\n\t\t\t\t<span style=\"background-color: #f394bb\"><\/span>\n\t\t\t\t<span style=\"background-color: faaf40\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#FFFFFF\" class=\"speaker-grid-static wp-block-advertising-week-speaker-grid-static\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__heading-wrapper has-text-align-left\">\n\t\t\t\t\t\t<h2 class=\"speaker-grid-static__heading h2\" style=\"color:#000000;\">OUR SPEAKERS<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__inner has-3-columns\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9541.jpg\" class=\"speaker-grid-static__img\" alt=\"Tim Edmundson\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Tim Edmundson<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Director of Content and Research<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">MNTN<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_534-2.jpg\" class=\"speaker-grid-static__img\" alt=\"Ruth Mortimer\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Ruth Mortimer<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Global President<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Advertising Week<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What you\u2019ll learn in this session Join Tim Edmundson, Director of Content &amp; Research at MNTN, as he puts a magnifying glass on next year\u2019s biggest and potentially unseen challenges. 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