{"id":18573,"date":"2026-07-28T12:32:13","date_gmt":"2026-07-28T16:32:13","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18573"},"modified":"2026-07-29T04:50:55","modified_gmt":"2026-07-29T08:50:55","slug":"balancing-the-work-life-force","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/balancing-the-work-life-force\/","title":{"rendered":"AWAdvance: Changes, Challenges and Connected TV: What Awaits Brands in 2023"},"content":{"rendered":"\t\t<div style=\"background-color: #FFFFFF;--hero-banner-v2-bg-position: top\" class=\"hero-banner-v2 wp-block-advertising-week-hero-banner-v2\">\n\t\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/1920balance.jpg\" class=\"hero-banner-v2__img\" alt=\"banner\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-gradient\" style=\"background: linear-gradient(to bottom, rgba(0, 0, 0, 0), #000 93%)\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"hero-banner-v2__content\">\n\t\t\t\t<div class=\"container hero-banner-v2__inner hero-banner-v2__inner--align-left\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/awadvance.png\" class=\"hero-banner-v2__logo\" alt=\"awadvance\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"hero-banner-v2__sub-heading h3\">Presented by QuickFrame<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner-v2__heading h1\">Balancing the (Work-Life) Force: How to Streamline Video Production Without Sacrificing Scale<br><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-316-2023-05-10-1300-revolutionizing-relevance-with-customized-healthcare-audiences\"><\/a><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"btn-main btn-primary-lilac hero-banner-v2__button\"><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-308-2022-09-08-1300-quickframe-webinar-balancing-the-work-life-force\">RSVP<\/a><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-384fd882 wp-block-group-is-layout-constrained\" style=\"background-color:#f4f4f4;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-322eb25cfe9fc8a1347b653d0c32db17 wp-block-paragraph\" id=\"h-7-000-attendees\" style=\"color:#3dc3d8;font-size:clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 2.606), 60px);\">September 2022<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a487573cc3b6f477aed0946bc9e33b9e wp-block-paragraph\" style=\"color:#a41a6f;font-size:clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 2.606), 60px);\">Eastern<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-advertising-week-africa-2023\" class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">Advertising Week Africa 2023<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Adland is facing some seriously strong headwinds in 2022. Economic uncertainty and increased privacy regulations are making marketer\u2019s jobs more taxing. Emerging video-first social platforms are reinforcing the need for every brand\u2013of any size\u2013to create more video content than ever before. With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Presented by<br><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"46\" srcset=\"https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black-300x46.png 300w, https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black-585x91.png 585w, https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black-450x68.png 450w, https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black-225x34.png 225w, https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black-20x3.png 20w, https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black.png 600w\" src=\"https:\/\/advertisingweek.com\/wp-content\/uploads\/2022\/04\/logo_quickframe_black-300x46.png\" alt=\"quickframe\"><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-308-2022-09-08-1300-quickframe-webinar-balancing-the-work-life-force\"><\/a><br><a href=\"https:\/\/asia.advertisingweek.com\/register\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/global.advertisingweek.com\/rsvp\/-308-2022-09-08-1300-quickframe-webinar-balancing-the-work-life-force\">RSVP<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#f4f4f4\" class=\"count-down wp-block-advertising-week-count-down\" data-countdown-end=\"2026-09-08T22:30\" data-countdown-columns=\"4\" data-countdown-labels=\"[[&quot;Day&quot;,&quot;Days&quot;],[&quot;Hour&quot;,&quot;Hours&quot;],[&quot;Minute&quot;,&quot;Minutes&quot;],[&quot;Second&quot;,&quot;Seconds&quot;]]\" data-countdown-color=\"#f4f4f4\" data-countdown-heading-color=\"\" data-countdown-target-date-color=\"#3dc3d8\" data-countdown-text-color=\"#000000\">\n\t\t\t<div class=\"container u-position-relative\">\n\t\t\t\t\t\t\t\t\t<div class=\"count-down__heading\">\n\t\t\t\t\t\t<h2 style=\"color: ;\">Countdown to Event<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__row has-4-columns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">00<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" data-countdown-unit aria-live=\"polite\" style=\"color: #000000;\"><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">00<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" data-countdown-unit aria-live=\"polite\" style=\"color: #000000;\"><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">00<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" data-countdown-unit aria-live=\"polite\" style=\"color: #000000;\"><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"count-down__item\">\n\t\t\t\t\t\t\t\t<div class=\"count-down__item-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"count-down__item-num h1\" style=\"color: #3dc3d8;\">00<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"count-down__item-desc\" data-countdown-unit aria-live=\"polite\" style=\"color: #000000;\"><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3c841a60 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)\">\n<h2 id=\"h-what-you-ll-learn-in-this-session\" class=\"wp-block-heading\">What you\u2019ll learn in this session<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Join Aston Ford and Advertising Week where we\u2019ll break down efficient ways brands can streamline the video production process to help alleviate the stress of their marketing teams. With efficient production, and access to external creative resources, you can enhance your team\u2019s capabilities and maintain a well balanced work-life fit without having to sacrifice scale or rework a single KPI. Whether your work is in-house, agency, or otherwise, let us show you how to give your teams back some much needed bandwidth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this webinar we\u2019ll explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How external creative resources can enhance the capabilities of any marketing team<\/li>\n\n\n\n<li>How streamlined video production can maximize time (and budgets)<\/li>\n\n\n\n<li>Strategies for bringing efficiencies into the production process<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/global.advertisingweek.com\/rsvp\/-308-2022-09-08-1300-quickframe-webinar-balancing-the-work-life-force\">RSVP<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<style data-wp-block-html=\"css\">\n.c-awd-seperator {\n    width: 100%;\n    height: 4px;\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n}\n.c-awd-seperator span {\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n    width: 20px;\n    height: 4px;\n}\n<\/style>\n\n<div class=\"c-awd-seperator\" style=\"background-color: #000000;margin:0 auto;\">\n\t\t\t\t<span style=\"background-color: #3dc3d8\"><\/span>\n\t\t\t\t<span style=\"background-color: #a41a6f\"><\/span>\n\t\t\t\t<span style=\"background-color: #f394bb\"><\/span>\n\t\t\t\t<span style=\"background-color: faaf40\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#FFFFFF\" class=\"speaker-grid-static wp-block-advertising-week-speaker-grid-static\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__heading-wrapper has-text-align-left\">\n\t\t\t\t\t\t<h2 class=\"speaker-grid-static__heading h2\" style=\"color:#000000;\">OUR SPEAKERS<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__inner has-3-columns\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9540.jpg\" class=\"speaker-grid-static__img\" alt=\"Aston Ford\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Aston Ford<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Manager of Creator Operations<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Quickframe<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_534-2.jpg\" class=\"speaker-grid-static__img\" alt=\"Ruth Mortimer\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Ruth Mortimer<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Global President<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Advertising Week<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>September 2022 Eastern Advertising Week Africa 2023 Adland is facing some seriously strong headwinds in 2022. Economic uncertainty and increased privacy regulations are making marketer\u2019s jobs more taxing. Emerging video-first [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18523,"parent":18398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18573","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWAdvance: Changes, Challenges and Connected TV: What Awaits Brands in 2023 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/awadvance\/balancing-the-work-life-force\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AWAdvance: Changes, Challenges and Connected TV: What Awaits Brands in 2023\" \/>\n<meta property=\"og:description\" content=\"September 2022 Eastern Advertising Week Africa 2023 Adland is facing some seriously strong headwinds in 2022. Economic uncertainty and increased privacy regulations are making marketer\u2019s jobs more taxing. Emerging video-first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/awadvance\/balancing-the-work-life-force\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T08:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW-Web-Event-Thumbnail-AWADVANCE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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