{"id":18599,"date":"2026-07-28T12:49:50","date_gmt":"2026-07-28T16:49:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18599"},"modified":"2026-07-29T04:39:14","modified_gmt":"2026-07-29T08:39:14","slug":"how-brands-can-leverage-ctv-to-reach-latam-audiences","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/how-brands-can-leverage-ctv-to-reach-latam-audiences\/","title":{"rendered":"AWAdvance &#8211; How Brands Can Leverage CTV To Reach LATAM Audiences"},"content":{"rendered":"\t\t<div style=\"background-color: #FFFFFF;--hero-banner-v2-bg-position: center\" class=\"hero-banner-v2 wp-block-advertising-week-hero-banner-v2\">\n\t\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/background_vevo.jpg\" class=\"hero-banner-v2__img\" alt=\"background_vevo\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-gradient\" style=\"background: linear-gradient(to bottom, rgba(0, 0, 0, 0), #000 93%)\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"hero-banner-v2__content\">\n\t\t\t\t<div class=\"container hero-banner-v2__inner hero-banner-v2__inner--align-left\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/awadvance.png\" class=\"hero-banner-v2__logo\" alt=\"awadvance\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"hero-banner-v2__sub-heading h3\">Presented with Vevo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner-v2__heading h1\">How Brands Can <br>Leverage CTV To <br>Reach LATAM <br>Audiences<br><a href=\"https:\/\/global.advertisingweek.com\/rsvp\/-316-2023-05-10-1300-revolutionizing-relevance-with-customized-healthcare-audiences\"><\/a><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-384fd882 wp-block-group-is-layout-constrained\" style=\"background-color:#f4f4f4;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns has-custom-css is-layout-flex wp-container-core-columns-is-layout-9ca0c390 wp-block-columns-is-layout-flex wp-custom-css-d9753dde\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/554036708?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-how-brands-can-leverage-ctv-to-reach-latam-audiences\" class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">How Brands Can Leverage CTV To Reach LATAM Audiences<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">LATAM Audiences are faced with endless choices when it comes to content, yet content such as music videos continue to have the power to reach massive audiences. More and more brands are seeking a culturally relevant environment for brands to contextually align in authentic ways. In this session, we\u2019ll highlight audience insights about CTV consumption in Latin America, and share in a discussion with guest agency executives on tactics for reaching target audiences on CTV.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">Presented by<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"77\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo_logo-300x77.png\" alt=\"vevo_logo\" class=\"wp-image-18601\" style=\"width:200px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo_logo-300x77.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo_logo.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-our-speakers\">Our Speakers<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2330\" height=\"662\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers.jpg\" alt=\"vevo-speakers\" class=\"wp-image-18602\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers.jpg 2330w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers-300x85.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers-1024x291.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers-768x218.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers-1536x436.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/vevo-speakers-2048x582.jpg 2048w\" sizes=\"auto, (max-width: 2330px) 100vw, 2330px\" \/><\/figure>\n<\/div>\n\n\n\t\t<div style=\"--aw-hubspot-contact-bg: #000000;--aw-hubspot-contact-fg: #FFFFFF\" class=\"aw-hubspot-contact aw-hubspot-contact--layout-1 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\">Contact Us<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"d74e65e4-a9bf-4177-a81f-5db2157cb325\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Brands Can Leverage CTV To Reach LATAM Audiences LATAM Audiences are faced with endless choices when it comes to content, yet content such as music videos continue to have [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":18398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18599","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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