{"id":5073,"date":"2026-07-10T04:48:17","date_gmt":"2026-07-10T04:48:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=5073"},"modified":"2026-08-05T06:39:00","modified_gmt":"2026-08-05T10:39:00","slug":"home","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-640x360.jpg\" class=\"aw-content-slider__image wp-image-19082 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"eager\" fetchpriority=\"high\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/brands-need-to-think-like-broadcasters-not-advertisers\/19081\/\">Brands Need to Think Like Broadcasters, Not Advertisers<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/brands-need-to-think-like-broadcasters-not-advertisers\/19081\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-640x360.jpg\" class=\"aw-content-slider__image wp-image-19000 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/does-your-brand-need-explaining-it-might-be-an-intelligent-brand\/18999\/\">Does Your Brand Need Explaining? It Might Be an Intelligent Brand<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/does-your-brand-need-explaining-it-might-be-an-intelligent-brand\/18999\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-640x360.jpg\" class=\"aw-content-slider__image wp-image-18997 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-danger-of-over-polished-ideas-why-great-creative-needs-room-to-breathe\/18996\/\">The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-danger-of-over-polished-ideas-why-great-creative-needs-room-to-breathe\/18996\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-640x360.jpg\" class=\"aw-content-slider__image wp-image-18994 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/paid-search-doesnt-need-more-keywords-it-needs-better-boundaries\/18993\/\">Paid Search Doesn\u2019t Need More Keywords. It Needs\u00a0 Better Boundaries.\u00a0<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">AI isn&#8217;t something you turn on and walk away from. The competitive advantage isn&#8217;t the automation\u00a0itself. It\u2019s in the boundaries you set for it.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/paid-search-doesnt-need-more-keywords-it-needs-better-boundaries\/18993\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Interpretation-Economy-640x360.jpg\" class=\"aw-content-slider__image wp-image-18988 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Interpretation-Economy-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Interpretation-Economy-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Interpretation-Economy-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Interpretation-Economy-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-interpretation-economy-and-how-brands-compete-for-meaning\/18987\/\">The Interpretation Economy and How Brands Compete for Meaning<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">As AI, social platforms and creators begin answering questions on a company\u2019s behalf, brand leadership has to move upstream<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-interpretation-economy-and-how-brands-compete-for-meaning\/18987\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-conversation-gap-in-modern-marketing\/18990\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-conversation-gap-320x180.jpg\" class=\"aw-pl__image wp-image-18991 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-conversation-gap-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-conversation-gap-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-conversation-gap-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-conversation-gap-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Conversation Gap in Modern Marketing\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPeople don&#8217;t always know exactly what they think the moment they&#8217;re asked. An initial response can be valuable, but some of the most useful context emerges later, when there is an opportunity to reflect, clarify or expand on an idea.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-doesnt-need-to-hear-from-you\/18984\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Gen-Z-Doesnt-Need-320x180.jpg\" class=\"aw-pl__image wp-image-18985 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Gen-Z-Doesnt-Need-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Gen-Z-Doesnt-Need-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Gen-Z-Doesnt-Need-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Gen-Z-Doesnt-Need-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGen Z Doesn&#8217;t Need to Hear from You\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tReach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-key-ways-glp-1-medications-are-accelerating-retail-e-commerce-change\/18981\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Key-Ways-GLP1-320x180.jpg\" class=\"aw-pl__image wp-image-18982 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Key-Ways-GLP1-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Key-Ways-GLP1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Key-Ways-GLP1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Key-Ways-GLP1-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWith as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-new-crocs-mascot-is-more-like-a-sitcom-character-than-traditional-mascot-heres-why\/19024\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169crocs-320x180.jpg\" class=\"aw-pl__image wp-image-19025 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169crocs-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169crocs-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169crocs-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169crocs-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here\u2019s Why\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNiles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance\u2019s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/you-did-everything-right-but-chatgpt-picked-your-competitor\/18977\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-320x180.jpg\" class=\"aw-pl__image wp-image-18979 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tYou Did Everything Right But ChatGPT Picked Your Competitor\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe shortlist of brands AI trusts is already being built. The question is whether your brand will be on it.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-clients-need-to-get-on-board-with-new-channels\/18974\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Why-Clients-Need-to-Get-on-Board-320x180.jpg\" class=\"aw-pl__image wp-image-18975 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Why-Clients-Need-to-Get-on-Board-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Why-Clients-Need-to-Get-on-Board-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Why-Clients-Need-to-Get-on-Board-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Why-Clients-Need-to-Get-on-Board-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Clients Need to Get on Board with New Channels\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe beauty of both gaming and creator ecosystems is that no one is there just to kill time; they\u2019re there to learn, belong, or build, which means they\u2019re actively aware of your brand message.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/health-brands-need-to-be-as-holistic-as-their-customers\/19015\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"270\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/dental-heart-270x180.jpg\" class=\"aw-pl__image wp-image-19016 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/dental-heart-270x180.jpg 270w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/dental-heart-300x200.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/dental-heart-768x512.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/dental-heart-540x360.jpg 540w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHealth Brands Need to Be as Holistic as Their Customers\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs consumers become more proactive about their health, the brands that earn a place in their routines will likely be the ones that help them understand how all of those routines fit together.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-monsters-cereals-are-back-for-an-encore-collab-with-the-jim-henson-company-heres-why\/19009\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169monsters-320x180.jpg\" class=\"aw-pl__image wp-image-19010 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169monsters-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169monsters-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169monsters-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169monsters-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Monsters Cereals Are Back for an Encore Collab with The Jim Henson Company \u2013 Here\u2019s Why\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSpooky season is just around the corner and this year the Monsters Cereals are back for an encore collaboration with The Jim Henson Company.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-next-creator-economy-wont-be-built-by-creators\/19042\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169hjke-320x180.jpg\" class=\"aw-pl__image wp-image-19043 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169hjke-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169hjke-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169hjke-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169hjke-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Next Creator Economy Won\u2019t Be Built by Creators\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTalent management is evolving from a business built around monetizing audiences into one increasingly concerned with turning expertise, reputation and trust into durable commercial infrastructure.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<!-- AWLearn Zone [image] -->\n<div align=\"center\">\n<!-- 728x90 [image] -->\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=167788;size=728x90;setID=590304\" target=\"_blank\"><img decoding=\"async\" fetchpriority=\"low\" 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class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/brands-need-to-think-like-broadcasters-not-advertisers\/19081\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Brands-need-to-think-like.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBrands Need to Think Like Broadcasters, Not Advertisers\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/does-your-brand-need-explaining-it-might-be-an-intelligent-brand\/18999\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Does-Your-Brand-Need.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDoes Your Brand Need Explaining? It Might Be an Intelligent Brand\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-danger-of-over-polished-ideas-why-great-creative-needs-room-to-breathe\/18996\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-danger-of-overpolished.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/paid-search-doesnt-need-more-keywords-it-needs-better-boundaries\/18993\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Paid-Search-Doesnt-Need.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPaid Search Doesn\u2019t Need More Keywords. It Needs\u00a0 Better Boundaries.\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/retail-media-doesnt-need-more-ad-tech-featuring-drew-cashmore-of-vantage\/18731\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169drewcashmore.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRetail Media Doesn&#8217;t Need More Ad Tech, Featuring Drew Cashmore of Vantage\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFOCUS ON ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/you-did-everything-right-but-chatgpt-picked-your-competitor\/18977\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-18979\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/You-Did-Everything-Right-But-ChatGPT-1-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tYou Did Everything Right But ChatGPT Picked Your Competitor\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe shortlist of brands AI trusts is already being built. The question is whether your brand will be on it.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-is-rewriting-the-rules-of-omnichannel-advertising\/18924\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-18925\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Is Rewriting the Rules of Omnichannel Advertising\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe future of omnichannel advertising isn\u2019t simply about automation. It\u2019s about connected intelligence. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/if-your-brand-isnt-showing-up-in-youtube-search-its-already-falling-behind\/18915\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-18916\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIf Your Brand Isn\u2019t Showing up in YouTube Search, It\u2019s Already Falling Behind\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBy Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/measuring-ai-visibility-in-the-age-of-generative-search\/18902\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-18903\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeasuring AI Visibility in the Age of Generative Search\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBy Becky Johnson, Advertising Week Writer &amp; Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek container\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__header aw-content-slider__header--align-left\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<h2 class=\"aw-content-slider__title aw-content-slider__title--has-separator h3\" style=\"\">STREAMING + CTV<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg\" class=\"aw-content-slider__image wp-image-18795 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">How Publishers Can Play a Bigger Role in the Nonprofit Economy<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg\" class=\"aw-content-slider__image wp-image-18793 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">The Future of TV Targeting Is Intent, Not Behavior<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">TV won\u2019t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg\" class=\"aw-content-slider__image wp-image-12832 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">Why Fox\u2019s Roku Acquisition Could Reshape the Future of Connected TV Advertising<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Fox\u2019s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg\" class=\"aw-content-slider__image wp-image-12681 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">3 Factors Making Local a Key Part of Convergent TV<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Streaming gets most of the attention in today\u2019s TV landscape, for good reason.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg\" class=\"aw-content-slider__image wp-image-11900 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">How Local Media Can Navigate a Tech Stack Change<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">By Jenn Scilabro, Chief Growth Officer at Ribeye It\u2019s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United [&hellip;]<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-640x360.jpg\" class=\"aw-content-slider__image wp-image-11588 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/disability-inclusion-should-be-built-into-how-advertising-runs\/11587\/\">Disability Inclusion Should Be Built Into How Advertising Runs<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/disability-inclusion-should-be-built-into-how-advertising-runs\/11587\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/From-First-in-Break-to-First-in-Mind-640x360.jpg\" class=\"aw-content-slider__image wp-image-11384 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/From-First-in-Break-to-First-in-Mind-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/From-First-in-Break-to-First-in-Mind-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/From-First-in-Break-to-First-in-Mind-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/From-First-in-Break-to-First-in-Mind-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-first-in-break-to-first-in-mind-why-the-home-screen-deserves-attention\/11383\/\">From First in Break to First in Mind: Why the Home Screen Deserves Attention<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The Smart TV Home Screen isn\u2019t just another ad slot. It\u2019s the entry point to the entire CTV experience, guiding\u00a0 attention, shaping engagement and influencing what viewers do next.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-first-in-break-to-first-in-mind-why-the-home-screen-deserves-attention\/11383\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-5073","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW360 | Marketing Insights, Podcasts &amp; Video from Advertising Week<\/title>\n<meta name=\"description\" content=\"Explore AW360, Advertising Week\u2019s year-round hub for marketing thought leadership, industry podcasts, video content, and insights from global brand leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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