{"id":5073,"date":"2026-07-10T04:48:17","date_gmt":"2026-07-10T04:48:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=5073"},"modified":"2026-08-05T06:39:00","modified_gmt":"2026-08-05T10:39:00","slug":"home","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-640x360.jpg\" class=\"aw-content-slider__image wp-image-20711 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"eager\" fetchpriority=\"high\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-the-conference-floor-to-the-boardroom-how-kindle-scribe-is-changing-the-way-executives-capture-ideas\/20708\/\">From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">At Advertising Week New York 2026, Amazon&#8217;s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-the-conference-floor-to-the-boardroom-how-kindle-scribe-is-changing-the-way-executives-capture-ideas\/20708\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169livenation-640x360.jpg\" class=\"aw-content-slider__image wp-image-20637 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169livenation-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169livenation-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169livenation-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169livenation-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/live-nation-is-getting-into-the-creator-business\/20636\/\">Live Nation Backs New Creator-Economy Company Creator Nation<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Live Nation is expanding its involvement in the creator economy, backing a new company designed to acquire, support and scale creator-management firms and adjacent businesses.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/live-nation-is-getting-into-the-creator-business\/20636\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-640x360.jpg\" class=\"aw-content-slider__image wp-image-20476 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-programmatic-stack-has-become-too-complex-ai-could-finally-simplify-it\/20475\/\">The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated \u2014 and remarkably inefficient.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-programmatic-stack-has-become-too-complex-ai-could-finally-simplify-it\/20475\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Next-Generation-of-Media-640x360.jpg\" class=\"aw-content-slider__image wp-image-20473 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Next-Generation-of-Media-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Next-Generation-of-Media-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Next-Generation-of-Media-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Next-Generation-of-Media-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-next-generation-of-media-networks-starts-with-infrastructure\/20472\/\">The Next Generation of Media Networks Starts with Infrastructure<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-next-generation-of-media-networks-starts-with-infrastructure\/20472\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-640x360.jpg\" class=\"aw-content-slider__image wp-image-20470 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/there-is-no-such-thing-as-creative-wearout\/20469\/\">There Is No Such Thing as Creative Wearout\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/there-is-no-such-thing-as-creative-wearout\/20469\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/oft-neglected-local-targeting-represents-the-future-of-advertising\/20462\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-320x180.jpg\" class=\"aw-pl__image wp-image-20463 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOft-Neglected, Local Targeting Represents the Future of Advertising\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Evan Rutchik, President &amp; Chief Strategy Officer,\u00a0Viamedia.ai The promise of digital advertising is that the wealth of signals would allow advertisers to deliver one-to-one messaging, tailored to the individual [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-fragmentation-problem-marketers-are-still-pretending-they-can-buy-their-way-out-of\/20465\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-320x180.jpg\" class=\"aw-pl__image wp-image-20466 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tCMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/predictions-and-expectations-for-advertising-week-new-york-2026\/20499\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"270\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169awnypreview2026-270x180.jpg\" class=\"aw-pl__image wp-image-20500 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169awnypreview2026-270x180.jpg 270w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169awnypreview2026-300x200.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169awnypreview2026-768x512.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169awnypreview2026-540x360.jpg 540w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPredictions and Expectations for Advertising Week New York 2026\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAhead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/for-advertising-week-executives-preparation-starts-with-setting-priorities\/20484\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-320x180.jpg\" class=\"aw-pl__image wp-image-20485 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor Advertising Week Executives, Preparation Starts With Setting Priorities\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThree executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-persuasion-to-justification-retail-in-a-glp-1-world\/20456\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/From-Persuasion-to-Justification-320x180.jpg\" class=\"aw-pl__image wp-image-20457 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/From-Persuasion-to-Justification-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/From-Persuasion-to-Justification-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/From-Persuasion-to-Justification-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/From-Persuasion-to-Justification-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFrom Persuasion to Justification: Retail in a GLP-1 World\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe challenge isn\u2019t recognising that GLP-1s are changing behaviour&#8230;.The real difficulty is isolating that impact from wider economic pressures.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/unmasking-hidden-hops-what-schain-1-1-means-for-media-buyers\/20453\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-320x180.jpg\" class=\"aw-pl__image wp-image-20454 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tUnmasking Hidden Hops: What schain 1.1 Means for Media Buyers\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMedia buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-brings-a-restaurant-customer-back\/20478\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-320x180.jpg\" class=\"aw-pl__image wp-image-20479 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat Brings a Restaurant Customer Back?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Becky Johnson, Advertising Week Writer &amp; Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/planning-ahead-for-the-performance-plateau\/20459\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Planning-Ahead-For-the-320x180.jpg\" class=\"aw-pl__image wp-image-20460 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Planning-Ahead-For-the-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Planning-Ahead-For-the-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Planning-Ahead-For-the-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Planning-Ahead-For-the-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPlanning Ahead For the Performance Plateau\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/services-firms-need-a-new-value-strategy-for-the-ai-era\/20450\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-320x180.jpg\" class=\"aw-pl__image wp-image-20451 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tServices Firms Need a New Value Strategy for the AI Era\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhen you stop treating all of your firm&#8217;s work hours as products and invest some of those hours in strategy, your firm builds longer-term value.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<!-- AWLearn Zone [image] -->\n<div align=\"center\">\n<!-- 728x90 [image] -->\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=167788;size=728x90;setID=590304\" target=\"_blank\"><img decoding=\"async\" fetchpriority=\"low\" src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=167788;size=728x90;setID=590304;type=img;click=CLICK_MACRO_PLACEHOLDER\" alt=\"The Penn District\" width=\"728\" height=\"90\"><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div 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height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat the Dashboard Can\u2019t Tell You About People Featuring Kerel Cooper of MarketCast\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/would-you-share-it-if-you-didnt-work-here-featuring-ty-stafford-of-hello-party\/20712\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Ty-Stafford_Hello-Party.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWould You Share It If You Didn\u2019t Work Here? Featuring Ty Stafford of Hello Party\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-the-conference-floor-to-the-boardroom-how-kindle-scribe-is-changing-the-way-executives-capture-ideas\/20708\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFrom the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-will-the-next-advertising-dollar-deliver-featuring-jake-leduke-and-khushboo-beniwal-of-databricks\/20705\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Databricks.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat Will the Next Advertising Dollar Deliver? Featuring Jake LeDuke and Khushboo Beniwal of Databricks\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/stop-pitching-and-start-building-featuring-laurel-burton-of-instrument\/20695\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/laurel-burton-instrument.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tStop Pitching and Start Building Featuring Laurel Burton of Instrument\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFOCUS ON ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-the-open-web-dying-its-complicated\/20163\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-20164\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIs the Open Web Dying? It\u2019s Complicated.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tDon\u2019t treat agents as a threat to traffic, but as a new audience worth serving.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/when-ai-writes-who-owns-the-thought\/19482\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19483\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhen AI Writes, Who Owns the Thought?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/everything-we-tried-first-to-get-marketers-using-ai-failed\/19479\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19480\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tEverything We Tried First to Get Marketers Using AI Failed\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThat success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-visibility-is-platform-specific-your-strategy-should-be-too\/19311\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19312\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Visibility Is Platform-Specific. Your Strategy Should Be Too.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company&#8217;s audience, buying journey and industry.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek container\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__header aw-content-slider__header--align-left\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<h2 class=\"aw-content-slider__title aw-content-slider__title--has-separator h3\" style=\"\">STREAMING + CTV<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg\" class=\"aw-content-slider__image wp-image-19205 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg\" class=\"aw-content-slider__image wp-image-18795 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">How Publishers Can Play a Bigger Role in the Nonprofit Economy<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg\" class=\"aw-content-slider__image wp-image-18793 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">The Future of TV Targeting Is Intent, Not Behavior<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">TV won\u2019t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg\" class=\"aw-content-slider__image wp-image-12832 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">Why Fox\u2019s Roku Acquisition Could Reshape the Future of Connected TV Advertising<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Fox\u2019s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg\" class=\"aw-content-slider__image wp-image-12681 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">3 Factors Making Local a Key Part of Convergent TV<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Streaming gets most of the attention in today\u2019s TV landscape, for good reason.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg\" class=\"aw-content-slider__image wp-image-11900 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">How Local Media Can Navigate a Tech Stack Change<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">By Jenn Scilabro, Chief Growth Officer at Ribeye It\u2019s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United [&hellip;]<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-640x360.jpg\" class=\"aw-content-slider__image wp-image-11588 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/disability-inclusion-should-be-built-into-how-advertising-runs\/11587\/\">Disability Inclusion Should Be Built Into How Advertising Runs<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/disability-inclusion-should-be-built-into-how-advertising-runs\/11587\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-5073","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW360 | Marketing Insights, Podcasts &amp; Video from Advertising 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