{"id":5073,"date":"2026-07-10T04:48:17","date_gmt":"2026-07-10T04:48:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=5073"},"modified":"2026-08-05T06:39:00","modified_gmt":"2026-08-05T10:39:00","slug":"home","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-640x360.jpg\" class=\"aw-content-slider__image wp-image-21142 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"eager\" fetchpriority=\"high\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-doesnt-make-agencies-less-relevant-it-makes-them-more-necessary\/21141\/\">AI Doesn\u2019t Make Agencies Less Relevant. It Makes Them More Necessary.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">There\u2019s a familiar refrain happening inside marketing organizations right now: \u201cWe need to use more AI.\u201d<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-doesnt-make-agencies-less-relevant-it-makes-them-more-necessary\/21141\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-640x360.jpg\" class=\"aw-content-slider__image wp-image-21145 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/b2b-brands-are-leaving-too-much-of-their-sports-sponsorship-in-the-stadium\/21144\/\">B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">There\u2019s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/b2b-brands-are-leaving-too-much-of-their-sports-sponsorship-in-the-stadium\/21144\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-640x360.jpg\" class=\"aw-content-slider__image wp-image-21203 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-halloween-is-a-masterclass-in-marketing-treats-all-year\/21202\/\">Why Halloween Is a Masterclass in Marketing Treats All Year<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">It\u2019s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they\u2019ll revel in justifying it.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-halloween-is-a-masterclass-in-marketing-treats-all-year\/21202\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-640x360.jpg\" class=\"aw-content-slider__image wp-image-21139 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/so-you-have-an-mcp-integration-now-what\/21138\/\">So You Have an MCP Integration. Now What?<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">For the past year, launching an MCP server has become one of the clearest ways for a company to say, \u201cWe\u2019re doing AI.\u201d <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/so-you-have-an-mcp-integration-now-what\/21138\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-640x360.jpg\" class=\"aw-content-slider__image wp-image-21136 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/professional-subject-experts-grow-in-influence-as-trust-becomes-paramount\/21135\/\">Professional Subject Experts Grow in Influence as Trust Becomes Paramount<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Influencer marketing has grown up a hell of a lot. The days of sticking a product in the hands of someone with a massive following and hoping for the best feel quite distant now, even if some campaigns still test that theory.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/professional-subject-experts-grow-in-influence-as-trust-becomes-paramount\/21135\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/healthcare-marketing-has-a-storytelling-problem\/21196\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/pavone-group-penn-state-hospital-320x180.jpg\" class=\"aw-pl__image wp-image-21197 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/pavone-group-penn-state-hospital-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/pavone-group-penn-state-hospital-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/pavone-group-penn-state-hospital-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/pavone-group-penn-state-hospital-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHealthcare Marketing Has a Storytelling Problem\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHealthcare advertising has a tendency to look the same. Doctors walking through hallways, impressive medical equipment, lists of specialties, and awards that are supposed to convince us we&#8217;re in good hands. None of those things are unimportant, but when every hospital leads with the same message, how is anyone supposed to tell the difference?\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/dooh-is-growing-but-can-it-prove-its-value-to-advertisers\/21187\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169dooh-320x180.jpg\" class=\"aw-pl__image wp-image-21188 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169dooh-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169dooh-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169dooh-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169dooh-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDOOH Is Growing, but Can It Prove Its Value to Advertisers?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIn this AW360 Q&amp;A, David Wellard, Managing Director UK at Zoom Media, explores why advertisers remain cautious, how first-party data and high-attention environments are changing the measurement conversation, and what the industry must do to make DOOH an indispensable part of the modern media mix.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/premium-tv-is-opening-up-to-more-advertisers-can-the-industry-keep-up\/21184\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-320x180.jpg\" class=\"aw-pl__image wp-image-21185 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPremium TV Is Opening Up to More Advertisers. Can the Industry Keep Up?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIn this AW360 Q&amp;A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/gaming-has-grown-up-now-marketers-need-to-catch-up\/21180\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169gameon_article-320x180.jpg\" class=\"aw-pl__image wp-image-21181 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169gameon_article-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169gameon_article-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169gameon_article-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169gameon_article-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGaming Has Grown Up. Now Marketers Need to Catch Up\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDexerto&#8217;s Mike Murphy O&#8217;Reilly explains why brands need a more sophisticated approach to one of entertainment&#8217;s most influential audiences.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/an-ai-writing-brief-needs-facts-that-cannot-change\/21131\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/An-AI-writing-brief-needs-320x180.jpg\" class=\"aw-pl__image wp-image-21132 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/An-AI-writing-brief-needs-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/An-AI-writing-brief-needs-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/An-AI-writing-brief-needs-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/An-AI-writing-brief-needs-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAn AI Writing Brief Needs Facts That Cannot Change\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tImagine asking AI to make an agency&#8217;s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/navigating-a-1-34-trillion-market-scale-automation-and-sourcing-real-value\/21128\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Navigating-a-134-Trillion-Market-320x180.jpg\" class=\"aw-pl__image wp-image-21129 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Navigating-a-134-Trillion-Market-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Navigating-a-134-Trillion-Market-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Navigating-a-134-Trillion-Market-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Navigating-a-134-Trillion-Market-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNavigating a $1.34 Trillion Market: Scale, Automation, and Sourcing Real Value\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe latest WARC Media Global Ad Spend report forecasts a global advertising market of $1.34 trillion, up 11.9%.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/an-outfit-a-netflix-connection-and-six-weeks-later\/21164\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/article-hero-320x180.jpg\" class=\"aw-pl__image wp-image-21165 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/article-hero-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/article-hero-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/article-hero-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/article-hero-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAn Outfit, a Netflix Connection, and Six Weeks Later\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBuying an outfit from a television show should not require knowing a senior executive at Netflix.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-billie-brightpaw-the-new-macys-holiday-mascot\/21150\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169billyb-320x180.jpg\" class=\"aw-pl__image wp-image-21154 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169billyb-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169billyb-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169billyb-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169billyb-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet Billie Brightpaw, the New Macy\u2019s Holiday Mascot\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWe caught up with Brendan Kennedy, Director of Creative Production at Macy\u2019s Studios, to learn all about Billie and the hidden winks to Macy\u2019s history that make up Billie\u2019s look.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/brands-are-throwing-away-their-best-creator-marketing-the-day-a-campaign-ends\/21147\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169creatorinfluencer-320x180.jpg\" class=\"aw-pl__image wp-image-21148 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169creatorinfluencer-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169creatorinfluencer-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169creatorinfluencer-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169creatorinfluencer-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBrands Are Throwing Away Their Best Creator Marketing the Day a Campaign Ends\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe audience relationships, content and customer insight a campaign creates should outlast it. Here are five lessons from Advertising Week New York on what brands should build between campaigns.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<!-- AWLearn Zone [image] -->\n<div align=\"center\">\n<!-- 728x90 [image] -->\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=167788;size=728x90;setID=590304\" target=\"_blank\"><img decoding=\"async\" fetchpriority=\"low\" src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=167788;size=728x90;setID=590304;type=img;click=CLICK_MACRO_PLACEHOLDER\" alt=\"The Penn District\" width=\"728\" height=\"90\"><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div align=\"center\" style=\"border:1px solid #dedede;padding: 25px;\">\n\t\t<!-- 336x280 [image] -->\n\t\t<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=167788;size=336x280;setID=584625\" target=\"_blank\"><img decoding=\"async\" fetchpriority=\"low\"  loading=\"lazy\" src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=167788;size=336x280;setID=584625;type=img;click=CLICK_MACRO_PLACEHOLDER\" alt=\"AWNY\" width=\"336\" height=\"280\"><\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" method=\"get\" action=\"https:\/\/advertisingweek.com\/aw360\/\" class=\"wp-block-search__no-button wp-block-search\" ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><\/div><\/form><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Recent Articles<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-doesnt-make-agencies-less-relevant-it-makes-them-more-necessary\/21141\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AI-Doesnt-Make-Agencies-Less-Relevant.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Doesn\u2019t Make Agencies Less Relevant. It Makes Them More Necessary.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/b2b-brands-are-leaving-too-much-of-their-sports-sponsorship-in-the-stadium\/21144\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/B2B-brands-are-leaving-too-much.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tB2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-halloween-is-a-masterclass-in-marketing-treats-all-year\/21202\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/halloween2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Halloween Is a Masterclass in Marketing Treats All Year\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/so-you-have-an-mcp-integration-now-what\/21138\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/So-You-Have-an-MCP-Integration.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSo You Have an MCP Integration. Now What?\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/professional-subject-experts-grow-in-influence-as-trust-becomes-paramount\/21135\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Professional-subject-experts-grow-in-influence.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tProfessional Subject Experts Grow in Influence as Trust Becomes Paramount\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFOCUS ON ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-the-open-web-dying-its-complicated\/20163\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-20164\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIs the Open Web Dying? It\u2019s Complicated.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tDon\u2019t treat agents as a threat to traffic, but as a new audience worth serving.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/when-ai-writes-who-owns-the-thought\/19482\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19483\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhen AI Writes, Who Owns the Thought?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/everything-we-tried-first-to-get-marketers-using-ai-failed\/19479\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19480\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tEverything We Tried First to Get Marketers Using AI Failed\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThat success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-visibility-is-platform-specific-your-strategy-should-be-too\/19311\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19312\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Visibility Is Platform-Specific. Your Strategy Should Be Too.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company&#8217;s audience, buying journey and industry.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek container\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__header aw-content-slider__header--align-left\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<h2 class=\"aw-content-slider__title aw-content-slider__title--has-separator h3\" style=\"\">STREAMING + CTV<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-640x360.jpg\" class=\"aw-content-slider__image wp-image-21185 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169pretv-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/premium-tv-is-opening-up-to-more-advertisers-can-the-industry-keep-up\/21184\/\">Premium TV Is Opening Up to More Advertisers. Can the Industry Keep Up?<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">In this AW360 Q&amp;A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/premium-tv-is-opening-up-to-more-advertisers-can-the-industry-keep-up\/21184\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg\" class=\"aw-content-slider__image wp-image-19205 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg\" class=\"aw-content-slider__image wp-image-18795 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">How Publishers Can Play a Bigger Role in the Nonprofit Economy<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg\" class=\"aw-content-slider__image wp-image-18793 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">The Future of TV Targeting Is Intent, Not Behavior<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">TV won\u2019t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg\" class=\"aw-content-slider__image wp-image-12832 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">Why Fox\u2019s Roku Acquisition Could Reshape the Future of Connected TV Advertising<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Fox\u2019s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg\" class=\"aw-content-slider__image wp-image-12681 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">3 Factors Making Local a Key Part of Convergent TV<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Streaming gets most of the attention in today\u2019s TV landscape, for good reason.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg\" class=\"aw-content-slider__image wp-image-11900 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">How Local Media Can Navigate a Tech Stack Change<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">By Jenn Scilabro, Chief Growth Officer at Ribeye It\u2019s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United [&hellip;]<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-5073","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW360 | Marketing Insights, Podcasts &amp; Video from Advertising Week<\/title>\n<meta name=\"description\" content=\"Explore AW360, Advertising Week\u2019s year-round hub for marketing thought leadership, industry podcasts, video content, and insights from global brand leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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