{"id":5073,"date":"2026-07-10T04:48:17","date_gmt":"2026-07-10T04:48:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=5073"},"modified":"2026-08-05T06:39:00","modified_gmt":"2026-08-05T10:39:00","slug":"home","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg\" class=\"aw-content-slider__image wp-image-19483 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"eager\" fetchpriority=\"high\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/when-ai-writes-who-owns-the-thought\/19482\/\">When AI Writes, Who Owns the Thought?<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/when-ai-writes-who-owns-the-thought\/19482\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-640x360.jpg\" class=\"aw-content-slider__image wp-image-19490 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/agentic-commerce-is-getting-real-the-smart-money-is-on-the-boring-stuff\/19489\/\">Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/agentic-commerce-is-getting-real-the-smart-money-is-on-the-boring-stuff\/19489\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-Brand-Storytelling-640x360.jpg\" class=\"aw-content-slider__image wp-image-19486 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-Brand-Storytelling-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-Brand-Storytelling-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-Brand-Storytelling-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-Brand-Storytelling-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-brand-storytelling-dead\/19485\/\">Is Brand Storytelling Dead?<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The death knoll for brand storytelling hasn&#8217;t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-brand-storytelling-dead\/19485\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg\" class=\"aw-content-slider__image wp-image-19480 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/everything-we-tried-first-to-get-marketers-using-ai-failed\/19479\/\">Everything We Tried First to Get Marketers Using AI Failed<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/everything-we-tried-first-to-get-marketers-using-ai-failed\/19479\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-640x360.jpg\" class=\"aw-content-slider__image wp-image-19477 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/foot-traffic-attribution-shouldnt-be-a-premium-feature\/19476\/\">Foot Traffic Attribution Shouldn\u2019t Be a Premium Feature<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/foot-traffic-attribution-shouldnt-be-a-premium-feature\/19476\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/growth-has-an-image-problem-its-time-to-fix-it\/19473\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Growth-has-an-image-problem-320x180.jpg\" class=\"aw-pl__image wp-image-19474 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Growth-has-an-image-problem-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Growth-has-an-image-problem-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Growth-has-an-image-problem-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Growth-has-an-image-problem-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGrowth Has an Image Problem. It&#8217;s Time to Fix It.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAgencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/five-counterintuitive-advertising-plays-for-a-winning-nfl-season\/19469\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-320x180.jpg\" class=\"aw-pl__image wp-image-19471 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFive Counterintuitive Advertising Plays for a Winning NFL Season\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs the NFL season unfolds, every optimization decision comes back to a simple test.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-your-ideas-need-to-be-more-meme\/19444\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Your-Ideas-Need-To-Be-More-320x180.jpg\" class=\"aw-pl__image wp-image-19453 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Your-Ideas-Need-To-Be-More-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Your-Ideas-Need-To-Be-More-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Your-Ideas-Need-To-Be-More-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Your-Ideas-Need-To-Be-More-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Your Ideas Need To Be More \u201cMeme\u201d\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs the old adage goes: \u201cKeep it simple, stupid\u201d.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/performance-versus-brand-arguments-miss-the-bigger-attention-issue\/19462\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-320x180.jpg\" class=\"aw-pl__image wp-image-19463 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPerformance Versus Brand Arguments Miss the Bigger Attention Issue\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAttention gives us a way to look beyond that false divide and ask something more useful. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/your-definition-of-culture-is-wrong\/19456\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Your-Definition-of-Culture-Is-Wrong-320x180.jpg\" class=\"aw-pl__image wp-image-19459 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Your-Definition-of-Culture-Is-Wrong-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Your-Definition-of-Culture-Is-Wrong-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Your-Definition-of-Culture-Is-Wrong-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Your-Definition-of-Culture-Is-Wrong-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tYour Definition of Culture Is Wrong\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe brands that win over the next decade won&#8217;t be the ones that produce the most content or reach the most people. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-investment-is-moving-faster-than-marketing-readiness\/19496\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-320x180.jpg\" class=\"aw-pl__image wp-image-19497 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Investment Is Moving Faster Than Marketing Readiness\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs marketers prepare their 2027 budgets, the strongest AI strategy may begin well before choosing another tool. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-static-audience-segments-break-down-at-christmas\/19441\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-static-audience-segments-320x180.jpg\" class=\"aw-pl__image wp-image-19442 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-static-audience-segments-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-static-audience-segments-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-static-audience-segments-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-static-audience-segments-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Static Audience Segments Break Down at Christmas\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-advertising-belongs-to-creative-systems-not-creative-departments\/19460\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169future-320x180.jpg\" class=\"aw-pl__image wp-image-19464 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169future-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169future-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169future-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169future-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Future of Advertising Belongs to Creative Systems, Not Creative Departments\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAdvertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind the camera. Agencies are increasingly being asked to operate like studios, production companies are being invited into the creative process earlier, and creative leaders are finding that their jobs now extend far beyond deciding whether an idea is good enough to put in front of a client.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-publishers-that-will-thrive-over-the-next-century\/19434\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-320x180.jpg\" class=\"aw-pl__image wp-image-19435 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Publishers That Will Thrive Over the Next Century\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<!-- AWLearn Zone [image] -->\n<div align=\"center\">\n<!-- 728x90 [image] -->\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=167788;size=728x90;setID=590304\" target=\"_blank\"><img decoding=\"async\" fetchpriority=\"low\" src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=167788;size=728x90;setID=590304;type=img;click=CLICK_MACRO_PLACEHOLDER\" alt=\"The Penn District\" width=\"728\" height=\"90\"><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group 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class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhen AI Writes, Who Owns the Thought?\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-ai-wont-be-the-differentiator-sofie-sue-rutgeerts-on-psychology-media-and-brand-building\/19961\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Ep-8-Cover-Sofie.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy AI Won\u2019t Be the Differentiator: Sofie Sue Rutgeerts on Psychology, Media, and Brand Building\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-ai-hype-how-agents-are-actually-changing-commerce-with-ross-caveille\/19866\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169RossCacorn.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBeyond the AI Hype: How Agents Are Actually Changing Commerce, with Ross Caveille\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-joy-of-advertising-featuring-geno-schellenberger-and-jack-westerkamp-of-breaking-entering\/19865\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-1024x576.jpeg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-1024x576.jpeg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-300x169.jpeg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-768x432.jpeg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-1536x864.jpeg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-640x360.jpeg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/1x1_Blue-320x180.jpeg 320w, 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class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169agenticcommerce.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAgentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFOCUS ON ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/when-ai-writes-who-owns-the-thought\/19482\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19483\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/When-AI-writes-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhen AI Writes, Who Owns the Thought?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/everything-we-tried-first-to-get-marketers-using-ai-failed\/19479\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19480\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Everything-We-Tried-First-to-Get-Marketers-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tEverything We Tried First to Get Marketers Using AI Failed\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThat success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-visibility-is-platform-specific-your-strategy-should-be-too\/19311\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19312\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-Visibility-Is-Platform-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Visibility Is Platform-Specific. Your Strategy Should Be Too.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOne of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company&#8217;s audience, buying journey and industry.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-has-your-data-strategy-changed-with-agentic-ai-at-your-doorstep\/19293\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-19294\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, (max-width: 991px) 33vw, 25vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Has Your Data Strategy Changed With Agentic AI at Your Doorstep?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe next generation of data strategy is not about giving machines more access to data. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div \n\t\tclass=\"aw-content-slider-block wp-block-advertising-week-content-slider\"\t\t>\n\t\t\t<div class=\"aw-content-slider aw-content-slider--layout-1 aw-content-slider--edge-peek container\" data-aw-slider-config=\"{&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;dots&quot;:false,&quot;arrows&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}\">\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__header aw-content-slider__header--align-left\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<h2 class=\"aw-content-slider__title aw-content-slider__title--has-separator h3\" style=\"\">STREAMING + CTV<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__viewport\">\n\t\t\t\t\t\t<div class=\"aw-content-slider__track aw-content-slider--column-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg\" class=\"aw-content-slider__image wp-image-19205 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg\" class=\"aw-content-slider__image wp-image-18795 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">How Publishers Can Play a Bigger Role in the Nonprofit Economy<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg\" class=\"aw-content-slider__image wp-image-18793 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">The Future of TV Targeting Is Intent, Not Behavior<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">TV won\u2019t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg\" class=\"aw-content-slider__image wp-image-12832 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169rokufox-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">Why Fox\u2019s Roku Acquisition Could Reshape the Future of Connected TV Advertising<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Fox\u2019s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-foxs-roku-acquisition-could-reshape-the-future-of-connected-tv-advertising\/12831\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg\" class=\"aw-content-slider__image wp-image-12681 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/3-Factors-Making-Local-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">3 Factors Making Local a Key Part of Convergent TV<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Streaming gets most of the attention in today\u2019s TV landscape, for good reason.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-factors-making-local-a-key-part-of-convergent-tv\/12680\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg\" class=\"aw-content-slider__image wp-image-11900 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/How-Local-Media-Can-Navigate-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">How Local Media Can Navigate a Tech Stack Change<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">By Jenn Scilabro, Chief Growth Officer at Ribeye It\u2019s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United [&hellip;]<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-local-media-can-navigate-a-tech-stack-change\/11899\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__slide\">\n\t\t\t\t\t\t\t\t\t<article class=\"aw-content-slider__card-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__card\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-640x360.jpg\" class=\"aw-content-slider__image wp-image-11588 aw-card-img\" alt=\"\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" loading=\"lazy\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Disability-Inclusion-Should-Be-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__gradient\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-content-slider__title-bar h5\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/disability-inclusion-should-be-built-into-how-advertising-runs\/11587\/\">Disability Inclusion Should Be Built Into How Advertising Runs<\/a><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-content-slider__reveal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-content-slider__excerpt\">Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-content-slider__cta\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/disability-inclusion-should-be-built-into-how-advertising-runs\/11587\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREAD MORE\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-content-slider__cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-5073","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW360 | Marketing Insights, Podcasts &amp; Video from Advertising 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