{"id":10030,"date":"2022-05-16T16:01:14","date_gmt":"2022-05-16T20:01:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/05\/16\/power-up-your-retail-media-strategy\/"},"modified":"2026-07-14T06:56:29","modified_gmt":"2026-07-14T06:56:29","slug":"power-up-your-retail-media-strategy","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/power-up-your-retail-media-strategy\/10030\/","title":{"rendered":"Power-Up Your Retail Media Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There\u2019s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve included insights from global thought-leaders in the space talking at our Advertising Week events around the world to garner an insider perspective on what Retail Media means to the biggest brands and advertisers right now, and where it&#8217;s heading in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch&nbsp;Babs Kehinde, Senior Director &#8211; EMEA at PubMatic, give an online advertiser&#8217;s perspective on&nbsp;the future of Retail Media and what&#8217;s next in shopping commerce from this AWEurope 2022 session.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/833460941?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Learn the insights from Forrester&#8217;s research with Senior Analyst, Nikhil Lai in this video from AWNewYork 2022.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/837543875?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here you can glean insights from dentsu X, Publicis Groupe,&nbsp; The Mars Agency, and Catalina as they join GSTV President and CEO, Sean McCaffrey.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/837641580?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Watch&nbsp;<em>It Pays to Network:&nbsp;<\/em><em>How Retail Media Networks \u2014 and Beyond \u2014 Can Help You Grow&nbsp;<\/em>from AWNewYork 2022 to hear more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/837983542?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers in this session from AWEurope 2022.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/838316456?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time.<\/p>\n","protected":false},"author":7,"featured_media":10031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[16],"topics":[2],"class_list":["post-10030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Power-Up Your Retail Media Strategy | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/power-up-your-retail-media-strategy\/10030\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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