{"id":10033,"date":"2025-12-17T01:49:46","date_gmt":"2025-12-17T06:49:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/12\/17\/stewart-brittlestar-reynolds-on-trust-humor-and-staying-relevant\/"},"modified":"2026-07-17T11:42:59","modified_gmt":"2026-07-17T11:42:59","slug":"stewart-brittlestar-reynolds-on-trust-humor-and-staying-relevant","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/stewart-brittlestar-reynolds-on-trust-humor-and-staying-relevant\/10033\/","title":{"rendered":"Stewart \u201cBrittlestar\u201d Reynolds on Trust, Humor, and Staying Relevant"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital creator Stewart Reynolds \u2013 aka \u201cBrittlestar\u201d \u2013 joins Edelman\u2019s Jackie Cooper to explore how creators build trust in an era of constant reinvention. They discuss why humor and authenticity outperform traditional advertising, how creators over the age of 50 are redefining influence, and what brands can learn from the deep audience trust that powers successful partnerships.<br><\/p>\n\n\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\n<p>\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-trustmakers\/id1602275320\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/2nR6VmuGWCWYtoTiqNN40B\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=j5jg2hfnOyo&amp;list=PLcTvMd3G4U69jYvyCx0uJ4IRNJSBPklPe\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n<p><\/a><\/p>\n<hr \/>\n<audio class=\"wp-audio-shortcode\" id=\"audio-10033-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e07.mp3?_=1\" \/><a href=\"http:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e07.mp3\">http:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e07.mp3<\/a><\/audio>\n<hr \/>\n<p style=\"padding-left: 40px;\">\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Digital creator Stewart Reynolds \u2013 aka \u201cBrittlestar\u201d \u2013 joins Edelman\u2019s Jackie Cooper to explore how creators build trust in an era of constant reinvention.<\/p>\n","protected":false},"author":7,"featured_media":10034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17],"topics":[23,25],"class_list":["post-10033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","topics-podcast","topics-the-trustmakers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stewart \u201cBrittlestar\u201d Reynolds on Trust, Humor, and Staying Relevant | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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