{"id":10036,"date":"2025-12-15T02:02:35","date_gmt":"2025-12-15T07:02:35","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/12\/15\/europes-independent-ad-tech-advantage-transparency-identity-and-whats-next\/"},"modified":"2026-07-14T07:36:01","modified_gmt":"2026-07-14T07:36:01","slug":"europes-independent-ad-tech-advantage-transparency-identity-and-whats-next","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/europes-independent-ad-tech-advantage-transparency-identity-and-whats-next\/10036\/","title":{"rendered":"Europe\u2019s Independent Ad Tech Advantage: Transparency, Identity, and What\u2019s Next"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe\u2019s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach. 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