{"id":10039,"date":"2025-12-22T01:30:35","date_gmt":"2025-12-22T06:30:35","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/12\/22\/your-holiday-season-sales-depend-on-experience-optimization\/"},"modified":"2025-12-14T15:35:22","modified_gmt":"2025-12-14T20:35:22","slug":"your-holiday-season-sales-depend-on-experience-optimization","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/","title":{"rendered":"Your Holiday Season Sales Depend On Experience Optimization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Lauren Newman, Chief Revenue Officer, Button<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices.\u00a0 Regardless of what the news is telling you, creators and influencers are going to be the driving force for brands, though maybe not in the way you think.\u00a0 You need to ensure that you are giving them sufficient attention to make them effective.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Anyone can tell you that creators are important. If you do a quick Google search, you\u2019ll see why.\u00a0 According to various online sources, you will see that 9 out of 10 users say social platforms influence their gift-giving decisions, with 58% planning to buy products recommended by influencers and creators on Black Friday and Cyber Monday (source: <a href=\"https:\/\/www.linkedin.com\/pulse\/holiday-influencer-marketing-campaigns-2025-key-trends-v3igc\/\">LinkedIn<\/a>).<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In fact, you may consider creators to now be as important as search engines for driving new product sales.\u00a0 They may be even more important and could supplant search engines as the primary driver of commerce.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Creator To Mobile Journey Is The Most Important<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Influencers have a disproportionate impact on mobile, and mobile is estimated to comprise around 59-65% of all online retail sales in 2025 (source: Microsoft CoPilot).\u00a0 Social media, and specifically the influencers who drive social media engagement, are the primary drivers of gift ideas and gift giving this holiday season, and their influence is only going to continue to grow.\u00a0 As search declines, especially in mobile, creators rise in importance.\u00a0 You can quickly see where that nets out; creators in mobile are more dominant at influencing sales.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With that knowledge, you need to be sure you\u2019re optimizing the entire experience and journey from creators to your brand.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Creator commerce is driven by affiliates, and affiliate links can be challenging when they jump across platforms.\u00a0 You need to know where that creator content is pointing to, and you need to harness that click to get the user from recommendation to purchase as quickly as possible. If you can identify the journey, control the content and reduce the steps, you drive higher conversions. This is experience optimization.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let&rsquo;s Chat Creator Experience Optimization<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Creator Experience Optimization is something most retailers have never thought about during the holiday season because they are focused on traditional volume.\u00a0 Volume is a blunt instrument.\u00a0 Your success lies in being more focused and more granular with each user, and especially those users who come through a creator-driven journey.\u00a0 Creators drive extremely motivated, loyal, and highly conversion-focused customers.\u00a0\u00a0 You need to be certain to get that customer from the creator recommendation into a stocked cart and a conversion as quickly as possible.\u00a0 Not only that, but you need to harness that customer and turn them into the same level of loyalty for your brand as they have for that creator.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To make that happen, you need to convert them quickly and then start catering to them.\u00a0 Bring them into your own experience, which is your website or your app, and do so understanding the source.\u00a0 Speak to them differently.\u00a0 Reference the fact that they came from a creator, and leverage that knowledge to help drive them to become a loyal customer for your brand. Understand the details of that customer, where they are, who they are, and what they were doing (or watching) before they came to you.\u00a0 You want to create a longer-term relationship and that information can help because it personalizes the experience even more to them.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Give the user the quickest route to purchase, but also follow up with them and become a trusted partner.\u00a0 Give them additional recommendations.\u00a0 Improve their experience.\u00a0 Give them specials, but try to do so without overwhelming them.\u00a0 You need to find the right balance of engaging and giving them space.\u00a0 This is all part of the experience you optimize for them.\u00a0\u00a0 Too many retailers simply inundate each user with emails and notifications and offers with no regard for what drive them there in the first place.\u00a0\u00a0 That treats everyone the same, and that creates wasted engagement.\u00a0 If creators are driving better customers, why not keep referencing them in that way.\u00a0 They pummel them daily, and that turns off the user.\u00a0 That is a negative experience.\u00a0 You want to optimise the experience and the best way to do that is to know more about them and use that information logically, rather than like a blunt instrument.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Matters<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Your relationship goes beyond simply selling them a product.\u00a0 You want them to buy from you multiple times.\u00a0 You want to increase cart size.\u00a0 The more you know, and the more you optimize each engagement, the more likely you are to create a higher lifetime value from that consumer.\u00a0 That is an optimized experience.\u00a0 Taking it that extra step and focusing on the creator who drove them to you, and catering that experience as if the user is part of a special community or group, can go a very long way to making them as loyal to you as they are to the creator.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your relationship goes beyond simply selling them a product.\u00a0 You want them to buy from you multiple times.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":10040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-10039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Holiday Season Sales Depend On Experience Optimization | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Holiday Season Sales Depend On Experience Optimization\" \/>\n<meta property=\"og:description\" content=\"Your relationship goes beyond simply selling them a product.\u00a0 You want them to buy from you multiple times.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-22T06:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Your-Holiday-Season-Sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Your Holiday Season Sales Depend On Experience Optimization\",\"datePublished\":\"2025-12-22T06:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/\"},\"wordCount\":840,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/12\\\/Your-Holiday-Season-Sales.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/\",\"name\":\"Your Holiday Season Sales Depend On Experience Optimization | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/12\\\/Your-Holiday-Season-Sales.jpg\",\"datePublished\":\"2025-12-22T06:30:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/12\\\/Your-Holiday-Season-Sales.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/12\\\/Your-Holiday-Season-Sales.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/your-holiday-season-sales-depend-on-experience-optimization\\\/10039\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Holiday Season Sales Depend On Experience Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Holiday Season Sales Depend On Experience Optimization | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/","og_locale":"en_US","og_type":"article","og_title":"Your Holiday Season Sales Depend On Experience Optimization","og_description":"Your relationship goes beyond simply selling them a product.\u00a0 You want them to buy from you multiple times.\u00a0","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/","og_site_name":"AW360","article_published_time":"2025-12-22T06:30:35+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Your-Holiday-Season-Sales.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Your Holiday Season Sales Depend On Experience Optimization","datePublished":"2025-12-22T06:30:35+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/"},"wordCount":840,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Your-Holiday-Season-Sales.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/","name":"Your Holiday Season Sales Depend On Experience Optimization | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Your-Holiday-Season-Sales.jpg","datePublished":"2025-12-22T06:30:35+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Your-Holiday-Season-Sales.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Your-Holiday-Season-Sales.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/your-holiday-season-sales-depend-on-experience-optimization\/10039\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Your Holiday Season Sales Depend On Experience Optimization"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=10039"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10039\/revisions"}],"predecessor-version":[{"id":17126,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10039\/revisions\/17126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/10040"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=10039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=10039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=10039"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=10039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}