{"id":10071,"date":"2022-05-16T18:29:28","date_gmt":"2022-05-16T22:29:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/05\/16\/audio-marketing-learning-path\/"},"modified":"2026-07-14T08:15:47","modified_gmt":"2026-07-14T08:15:47","slug":"audio-marketing-learning-path","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/audio-marketing-learning-path\/10071\/","title":{"rendered":"Audio Marketing Learning Path"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This learning path is designed to help you learn directly from the people currently working in the audio industry. As you go through the learning path, you&#8217;ll watch different experts talking about elements of audio marketing that will help you understand the current trends, challenges and opportunities of this industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our next video includes data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how \u2013 and where \u2013 consumers are engaging with audio, and what factors are driving growth.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/525793810?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands\u2019 opportunities to get podcasting right are only growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover where things are headed in this next video featuring executives from Axios, Megaphone, Veritonic and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/478246034?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this next video, Matt Dickson, National Head of Creativity &#8211; The Studio at SCA, will cover audio&#8217;s unique relationship with the brain, as well as audio logo creation and best practice &#8211; based on learnings gathered through partnerships with global audio benchmarking business Veritonic and implicit response experts Cloud Army.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/525810706?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In our next video, Pandora will take you through its view of the next generation of audio and how to earn engagement with consumers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/478244196?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our next video sees Axios looking at what might lie ahead for the industry so you can understand the money and the trends involved. Watch and reflect on how the industry may change and adapt over time. What are the opportunities and gaps in the market that you could exploit?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/525800962?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.<\/p>\n","protected":false},"author":21,"featured_media":10072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-10071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audio Marketing Learning Path | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/audio-marketing-learning-path\/10071\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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