{"id":10076,"date":"2024-05-16T17:08:12","date_gmt":"2024-05-16T21:08:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/whats-the-obsession-with-measuring-everything-everywhere-all-at-once\/"},"modified":"2026-05-07T13:56:13","modified_gmt":"2026-05-07T17:56:13","slug":"whats-the-obsession-with-measuring-everything-everywhere-all-at-once","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/whats-the-obsession-with-measuring-everything-everywhere-all-at-once\/10076\/","title":{"rendered":"What&#8217;s The Obsession With Measuring Everything, Everywhere, All At Once?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Is our obsession with measuring everything to the nth degree getting the better of us? Or is it diverting our attention away from building our brand? With stats like &#8220;the value of the UK&#8217;s top brands declining 14% last year alone&#8221;, it\u2019s hard to know if you can you do both successfully? Join me to explore our addiction to measurement and the impact it has on business, brand, and consumer relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.<\/p>\n","protected":false},"author":21,"featured_media":10077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,4],"topics":[2],"class_list":["post-10076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What&#039;s The Obsession With Measuring Everything, Everywhere, All At Once? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/whats-the-obsession-with-measuring-everything-everywhere-all-at-once\/10076\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s The Obsession With Measuring Everything, Everywhere, All At Once?\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/whats-the-obsession-with-measuring-everything-everywhere-all-at-once\/10076\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta 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