{"id":10084,"date":"2024-05-16T17:34:37","date_gmt":"2024-05-16T21:34:37","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/building-brand-legacy-and-resilience-20-years-of-dirt-is-good\/"},"modified":"2026-05-07T13:54:19","modified_gmt":"2026-05-07T17:54:19","slug":"building-brand-legacy-and-resilience-20-years-of-dirt-is-good","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/building-brand-legacy-and-resilience-20-years-of-dirt-is-good\/10084\/","title":{"rendered":"Building brand legacy and resilience \u2013 20 years of Dirt is Good"},"content":{"rendered":"\n

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience. DIG continues to evolve with the times, using powerful and purposeful creativity to ensure that its core identity and founding purpose remain clear and true to audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.<\/p>\n","protected":false},"author":7,"featured_media":10085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nBuilding brand legacy and resilience \u2013 20 years of Dirt is Good | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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