{"id":10094,"date":"2024-05-16T18:04:33","date_gmt":"2024-05-16T22:04:33","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/future-of-outcome-measurement-innovations-in-tv-data-insights\/"},"modified":"2026-05-07T13:52:13","modified_gmt":"2026-05-07T17:52:13","slug":"future-of-outcome-measurement-innovations-in-tv-data-insights","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/future-of-outcome-measurement-innovations-in-tv-data-insights\/10094\/","title":{"rendered":"Future of Outcome Measurement: Innovations in TV Data &#038; Insights"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years. The panel will explore how innovations in TV data and insights are turning what seemed like an impossible endeavour years ago into reality for advertisers, providing the transparency, truth, and rigour they seek to measure their TV and cross-channel investments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.<\/p>\n","protected":false},"author":7,"featured_media":10095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,5],"topics":[2],"class_list":["post-10094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Future of Outcome Measurement: Innovations in TV Data &amp; Insights | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/future-of-outcome-measurement-innovations-in-tv-data-insights\/10094\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of Outcome Measurement: Innovations in TV Data &amp; Insights\" \/>\n<meta property=\"og:description\" content=\"Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/future-of-outcome-measurement-innovations-in-tv-data-insights\/10094\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T22:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/Screenshot-2025-12-15-at-3.07.52-PM-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/future-of-outcome-measurement-innovations-in-tv-data-insights\\\/10094\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/future-of-outcome-measurement-innovations-in-tv-data-insights\\\/10094\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Future of Outcome Measurement: Innovations in TV Data &#038; 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