{"id":10114,"date":"2025-12-22T10:22:38","date_gmt":"2025-12-22T15:22:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/12\/22\/from-noise-to-signal-how-leif-welch-tuned-jamloop-for-ctv-performance\/"},"modified":"2025-12-22T10:22:38","modified_gmt":"2025-12-22T15:22:38","slug":"from-noise-to-signal-how-leif-welch-tuned-jamloop-for-ctv-performance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-noise-to-signal-how-leif-welch-tuned-jamloop-for-ctv-performance\/10114\/","title":{"rendered":"From Noise to Signal:  How Leif Welch Tuned JamLoop for CTV Performance"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">In this episode of <em>The Sonic Truth<\/em>, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop\u2019s evolution from an early marketplace for musicians into a modern connected TV (CTV) advertising platform built for performance and scale.<\/p>\r\n<p>The conversation explores why creativity remains central to business growth, how JamLoop serves mid-market advertisers with high-touch technology, and what it takes to balance transparency, trust, and results in today\u2019s advertising ecosystem. Leif also outlines JamLoop\u2019s expansion into performance advertising and the company\u2019s vision for bridging local and national campaigns through smarter creative and data-driven execution.<\/p>\r\n<p><strong>Takeaways:<\/strong><\/p>\r\n<ul>\r\n<li>Leif Welch brings more than 25 years of experience in ad tech and entrepreneurship<\/li>\r\n<li>JamLoop began as a marketplace connecting musicians and brands<\/li>\r\n<li>The company evolved into a CTV-focused advertising platform<\/li>\r\n<li>Creativity remains a critical driver of business and campaign success<\/li>\r\n<li>Technology enables greater transparency and trust in advertising<\/li>\r\n<li>Mid-market advertisers are a core focus for JamLoop<\/li>\r\n<li>Creative strategies must be tailored to different audiences and outcomes<\/li>\r\n<li>Managing and balancing client expectations is essential<\/li>\r\n<li>JamLoop offers a self-serve platform designed for scale<\/li>\r\n<\/ul>\r\n\r\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\r\n<p>\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-sonic-truth\/id1440856708\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/5tdVSILWq2Aqugg0NB47Nt\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/6l2CCG_ipTM\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/p>\r\n<hr \/>\r\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 315px;\" title=\"From Noise to Signal:  How Leif Welch Tuned JamLoop for CTV Performance\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=a3ey3-19fc39b-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6&amp;size=315\" width=\"100%\" height=\"315\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\r\n<hr \/>\r\n<p><strong>Chapters<\/strong><\/p>\r\n<ul>\r\n<li>\r\n<p>00:00 Introduction to Leif Welch and JamLoop<\/p>\r\n<\/li>\r\n<li>\r\n<p>02:55 Leif\u2019s journey in ad tech and music<\/p>\r\n<\/li>\r\n<li>\r\n<p>05:49 The birth of JamLoop<\/p>\r\n<\/li>\r\n<li>\r\n<p>08:42 The evolution of JamLoop and CTV advertising<\/p>\r\n<\/li>\r\n<li>\r\n<p>12:02 Understanding JamLoop\u2019s market position<\/p>\r\n<\/li>\r\n<li>\r\n<p>\u00a014:39 Target audience and business model<\/p>\r\n<\/li>\r\n<li>\r\n<p>22:43 Launching a performance division<\/p>\r\n<\/li>\r\n<li>\r\n<p>24:24 The importance of trust in advertising<\/p>\r\n<\/li>\r\n<li>\r\n<p>25:14 Creative\u2019s role in campaign success<\/p>\r\n<\/li>\r\n<li>\r\n<p>29:01 Balancing mid-market advertiser expectations<\/p>\r\n<\/li>\r\n<li>\r\n<p>33:36 Leveraging technology for high-touch service<\/p>\r\n<\/li>\r\n<li>\r\n<p>39:10 Future growth opportunities for JamLoop<\/p>\r\n<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship.<\/p>\n","protected":false},"author":7,"featured_media":10115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,26],"class_list":["post-10114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-sonic-truth"],"acf":[],"yoast_head":"<!-- This site is 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