{"id":10126,"date":"2026-01-05T11:20:26","date_gmt":"2026-01-05T16:20:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/05\/how-brands-can-separate-signal-from-disinformation-in-the-age-of-ai-with-sharon-chung-director-of-product-marketing-at-resolver\/"},"modified":"2026-01-05T11:20:26","modified_gmt":"2026-01-05T16:20:26","slug":"how-brands-can-separate-signal-from-disinformation-in-the-age-of-ai-with-sharon-chung-director-of-product-marketing-at-resolver","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-can-separate-signal-from-disinformation-in-the-age-of-ai-with-sharon-chung-director-of-product-marketing-at-resolver\/10126\/","title":{"rendered":"How Brands Can Separate Signal from Disinformation in the Age of AI, with Sharon Chung, Director of Product Marketing at Resolver"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply \u201clistening\u201d is no longer enough.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">On this episode of the <strong>AW360 Podcast<\/strong>, we\u2019re joined by <strong>Sharon Chung, Director of Product Marketing at Resolver<\/strong>, to explore how brands can verify the <em>true<\/em> voice of the customer\u2014and why real-time online risk intelligence has become mission-critical for brand safety and reputation.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sharon breaks down the key differences between traditional social listening and intelligence-driven risk monitoring, shares the behavioral signals that expose misinformation and coordinated attacks, and explains why human context and judgment still matter in an AI-accelerated world. From spotting early warning signs of digital threats to building cross-functional resilience across marketing, comms, legal, and security teams, this conversation offers a practical framework for navigating trust in the age of generative fake news.<\/p>\n\n\n\n\n\n\n\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg\" alt=\"\" class=\"wp-image-9322\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-300x37.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-768x95.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/63a96581-0138-4f96-bc83-f684aa81e933\/embed\" style=\"width: 100%; height: 200px; border: 0 none;\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply \u201clistening\u201d is no longer enough.<\/p>\n","protected":false},"author":7,"featured_media":10127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-10126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Brands Can Separate Signal from Disinformation in the Age of AI, with Sharon Chung, Director of Product Marketing at Resolver | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-can-separate-signal-from-disinformation-in-the-age-of-ai-with-sharon-chung-director-of-product-marketing-at-resolver\/10126\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Can Separate Signal from Disinformation in the Age of AI, with Sharon Chung, Director of Product Marketing at Resolver\" \/>\n<meta property=\"og:description\" content=\"In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply \u201clistening\u201d is no longer enough.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-can-separate-signal-from-disinformation-in-the-age-of-ai-with-sharon-chung-director-of-product-marketing-at-resolver\/10126\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" 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