{"id":10129,"date":"2026-01-07T01:13:48","date_gmt":"2026-01-07T06:13:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/07\/vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing\/"},"modified":"2026-07-17T11:44:28","modified_gmt":"2026-07-17T11:44:28","slug":"vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing\/10129\/","title":{"rendered":"Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder &#038; CEO of Enthuse Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What happens when an agency is built on teaching and not just executing? In our latest episode, Ren Akinci sits down with Kim Lawton, founder &amp; CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity, the traps experiential teams keep falling into, and what agency leaders need to unlearn heading into 2026.<\/p>\n\n\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\n<p>\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds-people-and-culture\/id1706126787\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/14vpgtQK7HfUNsJaRFcosy\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=xg2JDjwc-yM&amp;list=PLcTvMd3G4U6-E9OzWX-8YJ03Qk4at6YpE\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n<p><\/a><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder &amp; CEO of Enthuse Marketing\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=m7wuv-1a0d30c-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<hr \/>\n<p style=\"padding-left: 40px;\">\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Ren Akinci sits down with Kim Lawton, founder &#038; CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity and what agency leaders need to unlearn heading into 2026.<\/p>\n","protected":false},"author":7,"featured_media":10130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[27,23],"class_list":["post-10129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds-people-culture","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder &amp; CEO of Enthuse Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing\/10129\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder &amp; CEO of Enthuse Marketing\" \/>\n<meta property=\"og:description\" content=\"Ren Akinci sits down with Kim Lawton, founder &amp; CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity and what agency leaders need to unlearn heading into 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing\/10129\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T06:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T11:44:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169kimlawton.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing\\\/10129\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/vision-structure-and-the-future-of-experiential-marketing-with-kim-lawton-founder-ceo-of-enthuse-marketing\\\/10129\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder &#038; 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