{"id":10132,"date":"2024-03-16T13:57:52","date_gmt":"2024-03-16T17:57:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/03\/16\/navigating-b2b-buying-committees-insights-from-industry-leaders\/"},"modified":"2026-05-07T14:07:12","modified_gmt":"2026-05-07T18:07:12","slug":"navigating-b2b-buying-committees-insights-from-industry-leaders","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/navigating-b2b-buying-committees-insights-from-industry-leaders\/10132\/","title":{"rendered":"Navigating B2B Buying Committees: Insights from Industry Leaders"},"content":{"rendered":"\n

Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.<\/p>\n\n\n\n\n\n\n\n

Some of our top clients from these industries will provide insights into how they\u2019re effectively engaging their respective buying committees. This session promises to be an inspiring one, from which attendees will walk away with new creative best practices from industry leaders that can be implemented to improve their own marketing strategies<\/p>\n","protected":false},"excerpt":{"rendered":"

Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.<\/p>\n","protected":false},"author":7,"featured_media":10133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,5],"topics":[2],"class_list":["post-10132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"\nNavigating B2B Buying Committees: Insights from Industry Leaders | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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