{"id":10169,"date":"2024-05-16T15:40:46","date_gmt":"2024-05-16T19:40:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/switching-channels-from-tv-to-tracks-with-lemar-wes-nelson\/"},"modified":"2026-05-07T13:58:19","modified_gmt":"2026-05-07T17:58:19","slug":"switching-channels-from-tv-to-tracks-with-lemar-wes-nelson","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/switching-channels-from-tv-to-tracks-with-lemar-wes-nelson\/10169\/","title":{"rendered":"Switching Channels: From TV to Tracks with Lemar &#038; Wes Nelson"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene. Gain valuable tips on cultivating a strong personal brand and leveraging diverse talents for enduring success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.<\/p>\n","protected":false},"author":7,"featured_media":10170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Switching Channels: From TV to Tracks with Lemar &amp; 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