{"id":10174,"date":"2026-01-14T01:47:28","date_gmt":"2026-01-14T06:47:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/14\/why-its-time-for-advertisers-to-tune-in-to-audio\/"},"modified":"2026-01-10T19:08:46","modified_gmt":"2026-01-11T00:08:46","slug":"why-its-time-for-advertisers-to-tune-in-to-audio","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/","title":{"rendered":"Why It\u2019s Time for Advertisers to Tune in to Audio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Phil Acton, UK Country Manager of <a href=\"https:\/\/site.adform.com\/\">Adform<\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Global audio ad spend is set to hit <a href=\"https:\/\/www.warc.com\/content\/paywall\/article\/the-big-picture-audio-2025\/en-gb\/en-GB\/159947?\">\u00a332bn<\/a> ($43bn) in 2025, with advertisers piling into Spotify, podcasts, and music streaming, and with good reason. Consumers are tuning in everywhere: during commutes, at the gym, or while juggling multiple screens at home.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Just take a look at podcasts. They boomed during the Covid lockdown and haven\u2019t let up. According to a recent report, <a href=\"https:\/\/www.edisonresearch.com\/the-uk-podcast-consumer-2025\/\">61%<\/a> of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54, and 38% of ages 55+. That\u2019s a huge slice of key demographics, showing that audio isn\u2019t a niche play anymore, it offers mass-market engagement.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But while audio has raced ahead, advertisers haven\u2019t quite kept up. Platforms are rolling out new formats at a pace, including video, interactive options, and richer ad experiences. Yet too many on the buy-side are still dusting off old radio scripts and hoping they\u2019ll land. And it shows: audio performance lags behind other digital formats, and campaigns often feel disconnected from how people actually listen.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This is because people don\u2019t engage with audio in isolation; <a href=\"https:\/\/www.kantar.com\/inspiration\/advertising-media\/the-growing-potential-of-emerging-media-platforms-how-effective-are-digital-audio-ads\">85%<\/a> of listeners look at screens during their sessions. This could be their mobile or their TV set, but it could also be the billboard they\u2019ve walked past on a busy high street.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ignore this fragmented listening and cross-channel behaviour, and advertisers are leaving a golden opportunity on the table. The real win comes when audio works hand in hand with everything else in the plan, from DOOH to video and display, to reach consumers wherever they are and however they engage.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t just about throwing money at audio, it\u2019s about connecting the dots across channels in a way that meets people in the moment and complements their listening experience.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audio comes of age<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Audio has quickly grown up. With visuals, interactivity and platform-level innovation now baked into many platforms, it behaves just like a fully fledged digital channel. That means the creative approach has to level up too.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That starts with ditching the \u2018one spot fits all\u2019 mindset. A podcast listener is in a completely different headspace to someone streaming music at the gym. Treat them the same and relevance drops. Instead, test formats. Think about how visuals can support the message. Build creative for the context it will land in. When brands do this, performance doesn\u2019t just lift, the whole experience feels more natural to the listener.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Once the creative foundation is sorted, that\u2019s when programmatic can really get to work. And this is where audio starts to feel frictionless.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Measurement-led, omnichannel audio<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Direct integrations now let buyers access premium audio, video, and display inventory in one place, meaning audio finally sits neatly within the broader plan rather than bolted awkwardly onto the end of it. Unified measurement helps tidy up the complex bits of planning, frequency management keeps listeners from feeling bombarded, and personalised creative ensures relevance even when dropped in mid-stream.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The latest generation of programmatic platforms also tie audio insights to everything else &#8211; DOOH, CTV, mobile, display &#8211; so audio is not planned in a vacuum but is using real behaviour to shape genuinely omnichannel campaigns. This is where the channel really comes to life.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Picture someone finishing a session at the gym having streamed a workout playlist. They glance up at a DOOH ad on the way out, and twenty minutes later they\u2019re on the train listening to a podcast, and hear the same brand again. That sequential engagement across meaningful touchpoints and moments creates real impact.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These capabilities are now a reality and available to media planners. However, achieving these benefits depends on collaboration. Brands, agencies, tech partners and publishers need to work transparently, hold each other to account and align on standards that balance performance and respect for the user. Everyone benefits from greater clarity: the advertiser from better measurement, the platform from better revenue and the viewer with ads that they actually appreciate.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Changing the audio game<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Audio is everywhere, yet too many advertisers are still treating it as background noise. That\u2019s a missed opportunity. Done well, it\u2019s a way to reach people when they\u2019re paying attention and tell stories that stick.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Those who embrace a programmatic, cross-channel approach, integrating tailored creative, measurement, and omnichannel thinking, will turn audio into a game-changing engine for growth and leave competitors playing to an empty space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audio is everywhere, yet too many advertisers are still treating it as background noise. That\u2019s a missed opportunity.<\/p>\n","protected":false},"author":7,"featured_media":10175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-10174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why It\u2019s Time for Advertisers to Tune in to Audio | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why It\u2019s Time for Advertisers to Tune in to Audio\" \/>\n<meta property=\"og:description\" content=\"Audio is everywhere, yet too many advertisers are still treating it as background noise. That\u2019s a missed opportunity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-14T06:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Why-Its-Time-for-Advertisers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Why It\u2019s Time for Advertisers to Tune in to Audio\",\"datePublished\":\"2026-01-14T06:47:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Why-Its-Time-for-Advertisers.jpg\",\"keywords\":[\"Tech\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/\",\"name\":\"Why It\u2019s Time for Advertisers to Tune in to Audio | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Why-Its-Time-for-Advertisers.jpg\",\"datePublished\":\"2026-01-14T06:47:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Why-Its-Time-for-Advertisers.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Why-Its-Time-for-Advertisers.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-its-time-for-advertisers-to-tune-in-to-audio\\\/10174\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why It\u2019s Time for Advertisers to Tune in to Audio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why It\u2019s Time for Advertisers to Tune in to Audio | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/","og_locale":"en_US","og_type":"article","og_title":"Why It\u2019s Time for Advertisers to Tune in to Audio","og_description":"Audio is everywhere, yet too many advertisers are still treating it as background noise. That\u2019s a missed opportunity.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/","og_site_name":"AW360","article_published_time":"2026-01-14T06:47:28+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Why-Its-Time-for-Advertisers.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Why It\u2019s Time for Advertisers to Tune in to Audio","datePublished":"2026-01-14T06:47:28+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/"},"wordCount":750,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Why-Its-Time-for-Advertisers.jpg","keywords":["Tech"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/","name":"Why It\u2019s Time for Advertisers to Tune in to Audio | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Why-Its-Time-for-Advertisers.jpg","datePublished":"2026-01-14T06:47:28+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Why-Its-Time-for-Advertisers.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Why-Its-Time-for-Advertisers.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-its-time-for-advertisers-to-tune-in-to-audio\/10174\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Why It\u2019s Time for Advertisers to Tune in to Audio"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=10174"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10174\/revisions"}],"predecessor-version":[{"id":17166,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10174\/revisions\/17166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/10175"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=10174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=10174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=10174"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=10174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}