{"id":10183,"date":"2024-05-16T15:54:28","date_gmt":"2024-05-16T19:54:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception\/"},"modified":"2026-05-07T14:05:28","modified_gmt":"2026-05-07T18:05:28","slug":"engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception\/10183\/","title":{"rendered":"Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness &#038; Perception"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Throughout this exploration, we will analyse how this audience&#8217;s commitment translates into a significant positive impact for brands. We&#8217;ll explore opportunities for brands and discover in-game advertising solutions that enable an effective connection with this highly engaged audience in this impactful medium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.<\/p>\n","protected":false},"author":7,"featured_media":10184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,8],"topics":[2],"class_list":["post-10183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-gaming-esports","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness &amp; Perception | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception\/10183\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness &amp; Perception\" \/>\n<meta property=\"og:description\" content=\"Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception\/10183\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T19:54:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T18:05:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-05-at-1.01.30-PM-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception\\\/10183\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/engagement-in-gaming-the-impacts-of-in-game-ads-on-brand-awareness-perception\\\/10183\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness &#038; 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