{"id":10207,"date":"2024-05-16T16:24:02","date_gmt":"2024-05-16T20:24:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/industry-journalists-tell-all\/"},"modified":"2026-05-07T13:57:07","modified_gmt":"2026-05-07T17:57:07","slug":"industry-journalists-tell-all","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/industry-journalists-tell-all\/10207\/","title":{"rendered":"Industry Journalists Tell All&#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Want to know how journalists decide which stories or byline articles to run and how you should shape a &#8216;pitch&#8217; to give you a shot at success? Then make sure you attend Propeller Group&#8217;s regular panel at Advertising Week Europe titled &#8216;Industry Journalists Tell All&#8230;&#8217; Hosted by our own Group Director of Content Branwell Johnson, this year&#8217;s panel features Alys Denby, Opinion &#038; Features Editor at City AM, Alex Farber, Media Correspondent at The Times of London and Omar Oakes, Editor-In-Chief at The Media Leader. The session takes place at 10.20 am on Wednesday (15th) on the Entertainment Zone stage. Don&#8217;t miss this great opportunity to editors put in the spotlight and pick up some useful insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how journalists decide which stories or byline articles to run and how you should shape a &#8216;pitch&#8217; to give you a shot at success?<\/p>\n","protected":false},"author":21,"featured_media":10208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,7],"topics":[2],"class_list":["post-10207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industry Journalists 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