{"id":10216,"date":"2024-05-16T17:02:52","date_gmt":"2024-05-16T21:02:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/brands-meet-hollywood-the-agency-you-didnt-know-you-needed\/"},"modified":"2026-05-07T13:56:25","modified_gmt":"2026-05-07T17:56:25","slug":"brands-meet-hollywood-the-agency-you-didnt-know-you-needed","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/brands-meet-hollywood-the-agency-you-didnt-know-you-needed\/10216\/","title":{"rendered":"Brands, Meet Hollywood: The Agency You Didn&#8217;t Know You Needed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The economic reality of the past few years has favoured consolidation \u2014 one-stop shops are a good solution when resources are tight. This has led to smart alignments and efficiencies in areas such as data and media. But to stay relevant, brands require more than efficient piping \u2014 they need the magic of culture-defining content and moments that transform customers into fans and brands into icons.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These thought-after moments often stem from the newest and most popular shows and movies out of Hollywood. Entertainment properties that seamlessly exist in all digital and live environments, cross borders and generations, and live in one&#8217;s mind forever. So, could Hollywood be the ultimate partner brands and CMOs didn\u2019t know they needed?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Our expert panel will explore how marketers can reimagine agency partnerships to make space for entertainment, talent and culture strategies and why brands must stay vigilant that nontraditional but increasingly powerful areas like branded entertainment get the attention they deserve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The economic reality of the past few years has favoured consolidation \u2014 one-stop shops are a good solution when resources are tight.<\/p>\n","protected":false},"author":7,"featured_media":10217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brands, Meet Hollywood: The Agency You Didn&#039;t Know You Needed | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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