{"id":10222,"date":"2024-05-16T17:17:53","date_gmt":"2024-05-16T21:17:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/harnessing-creativity-and-programmatic-power-in-outdoor-advertising\/"},"modified":"2026-05-07T13:55:32","modified_gmt":"2026-05-07T17:55:32","slug":"harnessing-creativity-and-programmatic-power-in-outdoor-advertising","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/harnessing-creativity-and-programmatic-power-in-outdoor-advertising\/10222\/","title":{"rendered":"Harnessing Creativity and Programmatic Power in Outdoor Advertising"},"content":{"rendered":"\n

In our upcoming panel discussion, we delve into the dynamic realm of Outdoor advertising, uncovering what makes creativity in this space truly powerful. This session will shed light on the intersection of creativity, context, and technology in driving impactful Outdoor campaigns.<\/p>\n\n\n\n\n\n

1. Contextual Creativity: Explore how creativity in Outdoor thrives on real-world interactions and contextual moments, amplifying brand messaging in the physical environment.<\/p>\n\n\n\n\n\n

2. Creativity & Innovation: Dive into different creative directions, including anamorphic designs, faux Outdoor and social amplification, data-driven contextual creative, and measuring creative effectiveness.<\/p>\n\n\n\n\n\n

3. Programmatic OOH Benefits: Uncover the benefits of programmatic Outdoor, enabling quick and reactive campaigns that deliver results.<\/p>\n\n\n\n\n\n\n\n

Join Global as we navigate the nuances of creativity and programmatic power in Outdoor advertising, providing actionable insights for advertisers, marketers and industry professionals.<\/p>\n","protected":false},"excerpt":{"rendered":"

How contextual creative can be used to amplify brand messaging.<\/p>\n","protected":false},"author":7,"featured_media":10223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nHarnessing Creativity and Programmatic Power in Outdoor Advertising | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/harnessing-creativity-and-programmatic-power-in-outdoor-advertising\/10222\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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