{"id":10261,"date":"2026-01-14T01:16:51","date_gmt":"2026-01-14T06:16:51","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/14\/how-ai-is-rewriting-the-brand-consumer-relationship-with-domenic-venuto-horizon-media\/"},"modified":"2026-07-13T12:15:51","modified_gmt":"2026-07-13T12:15:51","slug":"how-ai-is-rewriting-the-brand-consumer-relationship-with-domenic-venuto-horizon-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-ai-is-rewriting-the-brand-consumer-relationship-with-domenic-venuto-horizon-media\/10261\/","title":{"rendered":"How AI Is Rewriting the Brand\u2013Consumer Relationship with Domenic Venuto, Horizon Media"},"content":{"rendered":"

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AI is no longer a feature\u2014it\u2019s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint.<\/p>\n\n\n\n

In this episode of AI: Machine-Made Marketing<\/em>, we\u2019re joined by Domenic Venuto<\/a>, EVP and Chief Data & Product Officer at Horizon Media<\/a>, the world\u2019s largest independent media agency. Venuto shares insights from CES, explains how AI is collapsing traditional marketing roles into real-time collaborative workflows, and makes the case for agencies reclaiming their role as true strategic partners\u2014not just executional middlemen.<\/p>\n\n\n\n

We explore why independence can be a competitive advantage in an AI-first world, how AI-native platforms are transforming client relationships, and what will separate agencies that thrive from those that fall behind as AI reshapes marketing at speed.<\/p>\n\n\n\n

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