{"id":10273,"date":"2026-01-21T01:07:47","date_gmt":"2026-01-21T06:07:47","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/21\/from-verification-to-growth-how-ai-is-redefining-media-quality-and-performance-with-anna-forbes-rvp-northern-europe-doubleverify\/"},"modified":"2026-07-13T12:13:32","modified_gmt":"2026-07-13T12:13:32","slug":"from-verification-to-growth-how-ai-is-redefining-media-quality-and-performance-with-anna-forbes-rvp-northern-europe-doubleverify","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-verification-to-growth-how-ai-is-redefining-media-quality-and-performance-with-anna-forbes-rvp-northern-europe-doubleverify\/10273\/","title":{"rendered":"From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">AI is no longer just a tool for risk mitigation\u2014it\u2019s becoming a catalyst for smarter media investment, better outcomes, and real business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, we\u2019re joined by <strong>Anna Forbes<\/strong>, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. 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