{"id":1031,"date":"2021-06-01T12:54:50","date_gmt":"2021-06-01T16:54:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/06\/01\/the-post-cookie-world\/"},"modified":"2023-12-14T16:05:31","modified_gmt":"2023-12-14T21:05:31","slug":"the-post-cookie-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-post-cookie-world\/1031\/","title":{"rendered":"The Post-Cookie World"},"content":{"rendered":"<h4 class=\"wp-block-heading\">What does the future of digital marketing beyond the era of third-party cookies look like?<\/h4>\n<p class=\"wp-block-paragraph\"><em><strong>Presented with OpenX<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The deprecation of third- party cookies on Google Chrome marks the end of an era in advertising. But the impact that this has will vary across different parts of the industry. While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To explore the breadth of this topic, programmatic advertising technology company OpenX has partnered with Advertising Week to ask industry experts to share their opinions, experiences and insights and to shine a light on the future of digital marketing once third-party cookies are no more. This report, \u2018The Post-Cookie World\u2019 lays out the challenges and opportunities for marketers over the upcoming year.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\">DOWNLOAD THE FULL REPORT<\/h4>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21007392\",\r\n    formId: \"26fa1ffb-40e5-4466-b8d1-1918f9f3e162\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.<\/p>\n","protected":false},"author":7,"featured_media":1032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Post-Cookie World | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-post-cookie-world\/1031\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Post-Cookie World\" \/>\n<meta property=\"og:description\" content=\"While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-post-cookie-world\/1031\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T16:54:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T21:05:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169postcookie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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