{"id":10334,"date":"2026-01-19T11:44:15","date_gmt":"2026-01-19T16:44:15","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/19\/human-truth-in-the-age-of-ai-inside-gwis-approach-to-modern-marketing\/"},"modified":"2026-07-14T07:42:46","modified_gmt":"2026-07-14T07:42:46","slug":"human-truth-in-the-age-of-ai-inside-gwis-approach-to-modern-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/human-truth-in-the-age-of-ai-inside-gwis-approach-to-modern-marketing\/10334\/","title":{"rendered":"Human Truth in the Age of AI: Inside GWI\u2019s Approach to Modern Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode of <em>Modern Marketing and Measurement<\/em>, I\u2019m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI\u2014without losing trust, transparency, or the human truth behind the data.<\/p>\n\n\n<p><\/p>\n\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Human Truth in the Age of AI: Inside GWI&rsquo;s Approach to Modern Marketing\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=ks7xb-1a21ed5-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad 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https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Misha shares how GWI is helping teams move faster with AI\u2014without losing trust, transparency, or the human truth behind the data.<\/p>\n","protected":false},"author":7,"featured_media":10335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[34,23],"class_list":["post-10334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Human Truth in the Age of AI: Inside GWI\u2019s Approach to Modern Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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