{"id":1034,"date":"2021-06-21T08:30:08","date_gmt":"2021-06-21T12:30:08","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/06\/21\/boosting-your-sales-with-the-right-product-video\/"},"modified":"2021-06-21T08:30:08","modified_gmt":"2021-06-21T12:30:08","slug":"boosting-your-sales-with-the-right-product-video","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/","title":{"rendered":"Boosting Your Sales with the Right Product Video"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376256 = window.plc376256 || 0;\n            document.write('<' + 'div id=\"placement_376256_' + plc376256+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376256, [300,250], 'placement_376256_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376256++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><strong><em>By Victor Blasco, Founder &#038; CEO, <a href=\"https:\/\/www.yumyumvideos.com\/explainer-videos\/\">Yum Yum Videos<\/a><\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Even though people are getting more used to <a href=\"https:\/\/www.advertisingweek360.com\/4-concerns-for-advertising-as-online-shopping-becomes-more-mainstream\/\">the idea of shopping online<\/a>, the fact that they can&#8217;t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These awesome pieces are designed to explain how a product or service works, showcasing its features through a relevant and enticing visual narrative. <em>If done right<\/em>, product videos are amazing at prompting prospects into closing a sale, delivering all the information they could possibly need beforehand.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Now, what does a product video need to fall into the \u201cdone right\u201d category? A number of things, actually, and any experienced <a href=\"https:\/\/www.yumyumvideos.com\/the-top-10-animated-video-production-companies-wp\/\">video production company<\/a> out there is going to tell you the same!<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So, today we will go over the essentials of making great product videos, alongside best practices and some cool examples to inspire you and help you skyrocket your sales!<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"541\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture1-2.jpg\" alt=\"\" class=\"wp-image-1036\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture1-2.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture1-2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture1-2-768x433.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/h4>\n<h4 class=\"wp-block-heading\"><strong>Understanding your product&rsquo;s key value proposition<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Before you start brainstorming ideas to develop your video, it\u2019s important to first understand <em>your product\u2019s value proposition<\/em>. This will help you shape the core message you need to convey with your piece.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One of the many reasons why product videos are so effective is that they are short, simple, and easy to follow. So, it makes sense to focus on your <em>product\u2019s main features<\/em> and build your narrative around them.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, defining your product\u2019s value proposition isn\u2019t just related to its best features or how cool its functions are. It also has a lot to do with your target audience\u2019s pain points &#8211; Your product solves a problem and you need to address that from a consumer perspective!<em>\u00a0<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>What are their needs? What interests do they have? To which feature will they respond best according to those needs? <\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Answering these questions can help you define what aspects of your product you need to emphasize and what approach you should take to convey them best.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pre-Production Tips<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Once you define your product\u2019s value proposition, it\u2019s time to start the pre-production of your piece. There are some essential factors that you need to account for during this stage, let\u2019s take a look at them!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Craft Memorable Stories<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The script is the backbone of your piece, and the thing helps your turn a plain core message into <a href=\"https:\/\/www.advertisingweek360.com\/storytelling-in-a-mobile-first-world\/\">a memorable story<\/a>. A tale that, in this case, is going to revolve around your product\u2019s main features.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, bear in mind that your video\u2019s main purpose is to connect with your target audience &#8211; It has to <em>speak directly to them<\/em>. Resist the urge to make it <em>just<\/em> about your product. Write a story that resonates with your audience on a deeper, more personal level. Interesting and relatable enough to hold the audience\u2019s interest throughout the entire piece.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip: <\/strong>Don\u2019t forget to include a CTA that aligns with your message at the end of your script. Make it clear and actionable as well, so your prospects know what to do once they finish watching.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use Storyboards<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After you finish writing your script, you need to \u201c<em>get visual<\/em>\u201d and start drafting your storyboard.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, storyboards are like a comic strip that represents what you want to show in your video. They usually include directions for camera angles, lighting, dialogue, transitions, etc.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Storyboarding lets you plan your product video from start to finish, guiding your teams during production and posting. So, working on your storyboard early on will help you identify possible mistakes, flaws, or gaps, and ensure your final product looks exactly how you envisioned!<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Customize Your Piece<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">For a product video to be successful, it needs to have an original and unique style that represents the brand. The more customized your piece is, the easier it will be for your prospects to recognize who\u2019s speaking to them.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So, try to stay aligned with your brand\u2019s overall aesthetic as much as you can. This is going to reinforce the on-brand feel and help you get the message through effectively.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For example, use your color palette and typography to provide immediate familiarity. Include your logo in key parts of the narrative, add your company\u2019s tagline whenever it\u2019s possible, etc.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use a Defined Style<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Your video\u2019s sound style will be determined by the narrator, the music, and special effects. Now, even though these elements will be added in post-production, you can plan ahead and consider your options beforehand.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The narrator is paramount because this adds a \u201chuman touch\u201d to your story, helping the audience connect more deeply with your message. For that to happen, it\u2019s important to find one that reflects the intended audience\u2019s characteristics to generate empathy and inspire instant familiarity.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The music sets the mood for the entire piece and, done right, can enhance a lot the messages you are conveying. Try to use a tune that suits your video\u2019s tone but also matches your visual delivery.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As for the sound effects, they always give an extra flair to the video which enriches its overall style. But use them wisely because too many sound effects can distract the viewer.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"539\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2.jpg\" alt=\"\" class=\"wp-image-1037\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2-300x168.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2-768x431.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/h4>\n<h4 class=\"wp-block-heading\"><strong>Differences in Types of Product Videos<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">There are many different types of product videos. Let\u2019s check out the most popular ones:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product Demos<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Product demos are the classic visual representation of a product and, in a sense, the closest a customer can get to it online. They usually go into details about the product\u2019s features and functions and address the same points and questions you would cover <a href=\"https:\/\/mailshake.com\/blog\/sales-discovery-call-questions\/\">in a sales discovery call<\/a>. Moreover, Demos showcase the product in question from different angles, in different situations, and demonstrating how it works, to give prospects the feeling that they are checking out the product with their hands.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/r0iLfAV0pIg\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Motion Graphics<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These are a type of <a href=\"https:\/\/www.yumyumvideos.com\/explainer-videos\/\">animated explainer videos<\/a>, particularly great at illustrating hard concepts or complicated processes. They combine graphic design and animation to create interesting visuals and give dynamism to the piece.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For companies that sell highly technical products or services, motion graphics are a great alternative to make them look simple, elegant, and entertaining.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GradeUs | Explainer Video by Yum Yum Videos\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/S80-nqqiEsA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Tutorial Videos<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This particular type of videos focuses on showing the product in action but with an educational take. The whole point is to help the viewers understand the ins-and-outs of it, teaching them how to use its features or processes, tips, and tricks included.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Tutorial videos provide a practical value that\u2019s especially attractive to people who are already interested in buying the product. Not to mention they are easy to follow and super fun to watch!<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To: Make Cold Brew at Home\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/_-QeeDPEAlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Unboxing (User-generated content)<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Unboxing videos showcase the unpacking of a tangible product, alongside the customer\u2019s comments and first impressions. They are great to <em>foster brand trust<\/em> because they give you a real and honest picture of how the product actually works and what it looks like.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The thing about these videos is that they are produced by customers, not brands. However, a good marketing strategy can be to motivate people with a strong social media presence into making them through giveaways or partnerships. If you repost them on your social media account, you\u2019ll give your brand a more dynamic and fresher take!<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike Adapt BB Unboxing - Futuristic Self Lacing Sneakers\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/hViOYZVMiWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<h4 class=\"wp-block-heading\"><strong>Promoting your new product video<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Once your video is finished, you need to put it in front of as many interested eyes as possible! Here are a few <a href=\"https:\/\/www.advertisingweek360.com\/6-post-covid-marketing-strategies-for-your-brand\/\">ideas on how to promote<\/a> your brand-new product video:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li><strong><u>Social media platforms<\/u><\/strong><strong>:<\/strong> Analyze where your audience likes to browse for products before making a purchase. Facebook and Instagram are great alternatives because they provide the features to begin the checkout process within the platform.<\/li>\n \t<li><strong><u>Email marketing<\/u><\/strong>: This is one of the most powerful communication channels in marketing because it helps businesses reach, nurture, and convert leads. You can segment your list and send your product video to prospects that are further down your sales funnel, encouraging them to take action.<\/li>\n \t<li><strong><u>Product page<\/u><\/strong><strong>:<\/strong> This is where people go to learn everything in detail about your product. Place it on the center of your page to make sure it&rsquo;s the first thing your prospects see!<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><strong>Wrapping Up<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">A well-produced product video is one of the most powerful tools that online businesses have at their disposal. It allows them to show people what makes their products or services so unique and special. Fostering trust and encouraging prospects to make a purchase decision like few other video types can do.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, to see such results and impact your audience, you need to plan and produce your product video with time. You can start by finding a relevant story that showcases your main value proposition and addresses your audience\u2019s needs. But that\u2019s just the beginning, so don\u2019t waste another second and get down to work! \ud83d\ude42<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Good luck!<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376257 = window.plc376257 || 0;\n            document.write('<' + 'div id=\"placement_376257_' + plc376257+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376257, [300,250], 'placement_376257_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376257++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Even though people are getting more used to the idea of shopping online, the fact that they can&#8217;t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.<\/p>\n","protected":false},"author":7,"featured_media":1035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boosting Your Sales with the Right Product Video | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosting Your Sales with the Right Product Video\" \/>\n<meta property=\"og:description\" content=\"Even though people are getting more used to the idea of shopping online, the fact that they can&#039;t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T12:30:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169productvideo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Boosting Your Sales with the Right Product Video\",\"datePublished\":\"2021-06-21T12:30:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/\"},\"wordCount\":1527,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/169productvideo.jpg\",\"keywords\":[\"Tech\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/\",\"name\":\"Boosting Your Sales with the Right Product Video | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/169productvideo.jpg\",\"datePublished\":\"2021-06-21T12:30:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/169productvideo.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/169productvideo.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/boosting-your-sales-with-the-right-product-video\\\/1034\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boosting Your Sales with the Right Product Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Boosting Your Sales with the Right Product Video | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/","og_locale":"en_US","og_type":"article","og_title":"Boosting Your Sales with the Right Product Video","og_description":"Even though people are getting more used to the idea of shopping online, the fact that they can't see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/","og_site_name":"AW360","article_published_time":"2021-06-21T12:30:08+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169productvideo.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Boosting Your Sales with the Right Product Video","datePublished":"2021-06-21T12:30:08+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/"},"wordCount":1527,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169productvideo.jpg","keywords":["Tech"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/","name":"Boosting Your Sales with the Right Product Video | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169productvideo.jpg","datePublished":"2021-06-21T12:30:08+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169productvideo.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/169productvideo.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/boosting-your-sales-with-the-right-product-video\/1034\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Boosting Your Sales with the Right Product Video"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"predecessor-version":[{"id":14403,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/1034\/revisions\/14403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/1035"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=1034"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}