{"id":10340,"date":"2026-02-02T02:29:11","date_gmt":"2026-02-02T07:29:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/02\/02\/from-vanity-metrics-to-real-impact-measuring-creator-marketing-at-scale\/"},"modified":"2026-07-14T07:13:24","modified_gmt":"2026-07-14T07:13:24","slug":"from-vanity-metrics-to-real-impact-measuring-creator-marketing-at-scale","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-vanity-metrics-to-real-impact-measuring-creator-marketing-at-scale\/10340\/","title":{"rendered":"From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode of Modern Marketing and Measurement, I\u2019m joined by Tim Sovay from CreatorIQ. 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size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=EFhe8aY8_t0&amp;list=PLcTvMd3G4U6_Doo0PKJQlDTIyMgsdFNud\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>On this episode of Modern Marketing and Measurement, I\u2019m joined by Tim Sovey from CreatorIQ.<\/p>\n","protected":false},"author":7,"featured_media":10341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[34,23],"class_list":["post-10340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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