{"id":10343,"date":"2026-01-26T02:53:19","date_gmt":"2026-01-26T07:53:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/26\/ctv-grows-up-how-roku-is-powering-the-full-funnel-future-of-tv\/"},"modified":"2026-07-14T07:15:00","modified_gmt":"2026-07-14T07:15:00","slug":"ctv-grows-up-how-roku-is-powering-the-full-funnel-future-of-tv","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ctv-grows-up-how-roku-is-powering-the-full-funnel-future-of-tv\/10343\/","title":{"rendered":"CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today on Modern Marketing and Measurement, I\u2019m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. 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engine.<\/p>\n","protected":false},"author":7,"featured_media":10344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[34,23],"class_list":["post-10343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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