{"id":10349,"date":"2024-05-15T16:26:45","date_gmt":"2024-05-15T20:26:45","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/15\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/"},"modified":"2026-05-07T14:04:23","modified_gmt":"2026-05-07T18:04:23","slug":"beyond-office-hours-welcome-to-the-always-on-creator-revolution","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/","title":{"rendered":"Beyond Office Hours: Welcome to the Always-On Creator Revolution"},"content":{"rendered":"\n

Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business. We\u2019re unpacking why fleeting creator marketing efforts fall short and why today’s brands must embrace an always-on strategy. Not sure how to adopt one? We\u2019ll discuss tips on how to rethink your approach, so your brand can create in real-time, just as swiftly as the pace of social media.<\/p>\n\n\n\n\n\n\n\n

Now\u2019s the time for brands to step into the forefront of creator marketing innovation. Join us as we host an engaging panel that dissects why sporadic marketing activations aren’t enough to make a lasting impact in today’s fast-paced digital landscape. Instead, we’ll explore the necessity of adopting an always-on mindset, where brands seamlessly integrate into the online conversation and, even better, do it in real time.<\/p>\n\n\n\n\n\n\n\n

By embracing this approach, brands can transcend the traditional boundaries of marketing, becoming actual, relatable, humanized entities that resonate with consumers \u2014 especially the coveted Gen Z\u2019ers. We\u2019ll touch on real-world examples, and uncover the strategies and tools needed to thrive in the era of the always-on creator world, in the process, showing brands that authenticity and timeliness are your keys to winning the social race. Don’t miss out on this opportunity to level up your marketing approach and drive tangible ROI in the process!<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.<\/p>\n","protected":false},"author":7,"featured_media":10350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nBeyond Office Hours: Welcome to the Always-On Creator Revolution | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Office Hours: Welcome to the Always-On Creator Revolution\" \/>\n<meta property=\"og:description\" content=\"Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T20:26:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T18:04:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.28.31-PM-scaled-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Beyond Office Hours: Welcome to the Always-On Creator Revolution\",\"datePublished\":\"2024-05-15T20:26:45+00:00\",\"dateModified\":\"2026-05-07T18:04:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/\"},\"wordCount\":251,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png\",\"keywords\":[\"AWEurope 2024 Sessions\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/\",\"name\":\"Beyond Office Hours: Welcome to the Always-On Creator Revolution | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png\",\"datePublished\":\"2024-05-15T20:26:45+00:00\",\"dateModified\":\"2026-05-07T18:04:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png\",\"width\":2560,\"height\":1442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\\\/10349\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond Office Hours: Welcome to the Always-On Creator Revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond Office Hours: Welcome to the Always-On Creator Revolution | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/","og_locale":"en_US","og_type":"article","og_title":"Beyond Office Hours: Welcome to the Always-On Creator Revolution","og_description":"Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/","og_site_name":"AW360","article_published_time":"2024-05-15T20:26:45+00:00","article_modified_time":"2026-05-07T18:04:23+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.28.31-PM-scaled-1024x577.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Beyond Office Hours: Welcome to the Always-On Creator Revolution","datePublished":"2024-05-15T20:26:45+00:00","dateModified":"2026-05-07T18:04:23+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/"},"wordCount":251,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png","keywords":["AWEurope 2024 Sessions","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/","name":"Beyond Office Hours: Welcome to the Always-On Creator Revolution | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png","datePublished":"2024-05-15T20:26:45+00:00","dateModified":"2026-05-07T18:04:23+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.28.31-PM-scaled.png","width":2560,"height":1442},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-office-hours-welcome-to-the-always-on-creator-revolution\/10349\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Beyond Office Hours: Welcome to the Always-On Creator Revolution"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=10349"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10349\/revisions"}],"predecessor-version":[{"id":17225,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10349\/revisions\/17225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/10350"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=10349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=10349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=10349"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=10349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}