{"id":10352,"date":"2024-05-15T16:33:12","date_gmt":"2024-05-15T20:33:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/15\/how-can-automation-spark-your-creativity\/"},"modified":"2026-05-07T14:04:13","modified_gmt":"2026-05-07T18:04:13","slug":"how-can-automation-spark-your-creativity","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-can-automation-spark-your-creativity\/10352\/","title":{"rendered":"How Can Automation Spark Your Creativity?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Even in today\u2019s fast-paced digital advertising world, creativity remains the main driver of campaign success. Still, the full creative potential often remains untapped due to an overload of tedious production tasks that burden teams. Learn how embracing automation and AI solutions can help marketing teams focus on creativity and strategic thinking instead of manual execution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even in today\u2019s fast-paced digital advertising world, creativity remains the main driver of campaign success.<\/p>\n","protected":false},"author":21,"featured_media":10353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,38],"topics":[2],"class_list":["post-10352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-aweurope-2024-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Can Automation Spark Your Creativity? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-can-automation-spark-your-creativity\/10352\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Automation Spark Your Creativity?\" \/>\n<meta property=\"og:description\" content=\"Even in today\u2019s fast-paced digital advertising world, creativity remains the main driver of campaign success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-can-automation-spark-your-creativity\/10352\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T20:33:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T18:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-19-at-1.35.34-PM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-can-automation-spark-your-creativity\\\/10352\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-can-automation-spark-your-creativity\\\/10352\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"How Can Automation Spark Your Creativity?\",\"datePublished\":\"2024-05-15T20:33:12+00:00\",\"dateModified\":\"2026-05-07T18:04:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-can-automation-spark-your-creativity\\\/10352\\\/\"},\"wordCount\":62,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-can-automation-spark-your-creativity\\\/10352\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-1.35.34-PM-scaled.png\",\"keywords\":[\"AI\",\"AWEurope 2024 Sessions\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-can-automation-spark-your-creativity\\\/10352\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-can-automation-spark-your-creativity\\\/10352\\\/\",\"name\":\"How Can Automation Spark Your Creativity? 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