{"id":10370,"date":"2024-05-15T12:51:39","date_gmt":"2024-05-15T16:51:39","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/15\/the-marketing-society-cmo-conversation-with-claire-cronin\/"},"modified":"2026-05-07T14:04:48","modified_gmt":"2026-05-07T18:04:48","slug":"the-marketing-society-cmo-conversation-with-claire-cronin","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-marketing-society-cmo-conversation-with-claire-cronin\/10370\/","title":{"rendered":"The Marketing Society &#8211; CMO Conversation with Claire Cronin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In today&#8217;s rapidly evolving sports landscape, effective marketing is essential for teams and clubs to stand out, engage fans, and drive growth. This session will explore the unique challenges and opportunities faced by marketing leaders in the world of professional sports.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Claire Cronin will delve into her experience as CMO of Chelsea Football Club, discussing the club&#8217;s approach to brand building, fan engagement, and leveraging digital platforms to reach and connect with supporters globally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide.<\/p>\n","protected":false},"author":7,"featured_media":10371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Marketing Society - CMO Conversation with Claire Cronin | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-marketing-society-cmo-conversation-with-claire-cronin\/10370\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing Society - CMO Conversation with Claire Cronin\" \/>\n<meta property=\"og:description\" content=\"Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-marketing-society-cmo-conversation-with-claire-cronin\/10370\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T16:51:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T18:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-20-at-9.58.08-AM-scaled-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-marketing-society-cmo-conversation-with-claire-cronin\\\/10370\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-marketing-society-cmo-conversation-with-claire-cronin\\\/10370\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"The Marketing Society &#8211; 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