{"id":10375,"date":"2026-01-21T01:17:50","date_gmt":"2026-01-21T06:17:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/21\/pepsicos-stephen-kehoe-on-building-trust-amid-global-turbulence\/"},"modified":"2026-01-20T17:00:49","modified_gmt":"2026-01-20T22:00:49","slug":"pepsicos-stephen-kehoe-on-building-trust-amid-global-turbulence","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/pepsicos-stephen-kehoe-on-building-trust-amid-global-turbulence\/10375\/","title":{"rendered":"PepsiCo&#8217;s Stephen Kehoe On Building Trust Amid Global Turbulence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins Justin Blake, Executive Director of the Edelman Trust Institute, at the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility. Drawing on findings from the 2026 Edelman Trust Barometer, they discuss why trust is increasingly earned locally, how multinational companies balance global scale with local credibility, and what it means for business to broker trust amid economic pressure, misinformation, and geopolitical uncertainty.<\/p>\n\n\n\n\n\r\n\r\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-trustmakers\/id1602275320\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"PepsiCo's Stephen Kehoe On Building Trust Amid Global Turbulence\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=9zb3b-1a24212-pb&amp;from=pb6admin&amp;share=0&amp;download=0&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=60a0c8\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.<\/p>\n","protected":false},"author":7,"featured_media":10376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17],"topics":[23,25],"class_list":["post-10375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","topics-podcast","topics-the-trustmakers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PepsiCo&#039;s Stephen Kehoe On Building Trust Amid Global Turbulence | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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