{"id":10393,"date":"2024-10-07T14:05:11","date_gmt":"2024-10-07T18:05:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/07\/going-for-gold-how-self-care-improves-athletic-performance\/"},"modified":"2026-05-07T13:50:10","modified_gmt":"2026-05-07T17:50:10","slug":"going-for-gold-how-self-care-improves-athletic-performance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/going-for-gold-how-self-care-improves-athletic-performance\/10393\/","title":{"rendered":"Going for Gold: How Self-Care Improves Athletic Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join 31-time Paralympic medalist Jess Long and Therabody Founder and wellness tech inventor Dr. Jason Werlsand as they disrupt the idea of self-care as seen through women\u2019s sports, a category that is itself disruptive, and how women athletes of all body types and abilities are emerging to inspire a new generation.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Industry disruptors Jess Long and Dr. Jason Werlsand redefine self-care through the lens of women athletes. Long is the multi-medalist and world record setter who has repeatedly spoken out about the value of mental wellbeing for physical performance and shared details of her own story to relate with and inspire others, an act of self-care. Dr. Wersland invented the Theragun and Founded Therabody after working with multiple woman athletes, including Long, over his career and has extensive experience with regulating the nervous system to support optimal athletic performance. The two come together in a fireside chat led by Therabody\u2019s own Sarah Harley to challenge the idea that self-care is extraneous, beauty-centric and task-oriented and is, instead, an inside job.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women\u2019s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.  <\/p>\n","protected":false},"author":21,"featured_media":10394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,13],"topics":[2],"class_list":["post-10393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 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