{"id":10398,"date":"2024-10-07T14:22:10","date_gmt":"2024-10-07T18:22:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/07\/curiosity-creativity-and-optimism-with-yara-shahidi\/"},"modified":"2026-05-07T13:49:22","modified_gmt":"2026-05-07T17:49:22","slug":"curiosity-creativity-and-optimism-with-yara-shahidi","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/","title":{"rendered":"Curiosity, Creativity, and Optimism with Yara Shahidi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join producer and actress Yara Shahidi, host of SiriusXM\u2019s \u201cThe Optimist Project,\u201d and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences. In conversation with SiriusXM Media\u2019s Nikki Buchanan, Yara will discuss her curiosity-driven approach as a storyteller and now host, how she partners with brands and uplifts other diverse creators, and finding her most unique voice yet with her first foray into podcasting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join producer and actress Yara Shahidi, host of SiriusXM\u2019s \u201cThe Optimist Project,\u201d and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.<\/p>\n","protected":false},"author":21,"featured_media":10399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Curiosity, Creativity, and Optimism with Yara Shahidi | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curiosity, Creativity, and Optimism with Yara Shahidi\" \/>\n<meta property=\"og:description\" content=\"Join producer and actress Yara Shahidi, host of SiriusXM\u2019s \u201cThe Optimist Project,\u201d and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T18:22:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Curiosity, Creativity, and Optimism with Yara Shahidi\",\"datePublished\":\"2024-10-07T18:22:10+00:00\",\"dateModified\":\"2026-05-07T17:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/\"},\"wordCount\":88,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png\",\"keywords\":[\"AWEurope 2024 Sessions\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/\",\"name\":\"Curiosity, Creativity, and Optimism with Yara Shahidi | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png\",\"datePublished\":\"2024-10-07T18:22:10+00:00\",\"dateModified\":\"2026-05-07T17:49:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png\",\"width\":2560,\"height\":1442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/curiosity-creativity-and-optimism-with-yara-shahidi\\\/10398\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Curiosity, Creativity, and Optimism with Yara Shahidi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\",\"name\":\"Becky Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"Becky Johnson\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Curiosity, Creativity, and Optimism with Yara Shahidi | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/","og_locale":"en_US","og_type":"article","og_title":"Curiosity, Creativity, and Optimism with Yara Shahidi","og_description":"Join producer and actress Yara Shahidi, host of SiriusXM\u2019s \u201cThe Optimist Project,\u201d and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/","og_site_name":"AW360","article_published_time":"2024-10-07T18:22:10+00:00","article_modified_time":"2026-05-07T17:49:22+00:00","og_image":[{"width":2560,"height":1442,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png","type":"image\/png"}],"author":"Becky Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Becky Johnson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/"},"author":{"name":"Becky Johnson","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4"},"headline":"Curiosity, Creativity, and Optimism with Yara Shahidi","datePublished":"2024-10-07T18:22:10+00:00","dateModified":"2026-05-07T17:49:22+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/"},"wordCount":88,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png","keywords":["AWEurope 2024 Sessions","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/","name":"Curiosity, Creativity, and Optimism with Yara Shahidi | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png","datePublished":"2024-10-07T18:22:10+00:00","dateModified":"2026-05-07T17:49:22+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-11.24.30-AM-scaled.png","width":2560,"height":1442},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/curiosity-creativity-and-optimism-with-yara-shahidi\/10398\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Curiosity, Creativity, and Optimism with Yara Shahidi"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4","name":"Becky Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"Becky Johnson"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=10398"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10398\/revisions"}],"predecessor-version":[{"id":17241,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10398\/revisions\/17241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/10399"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=10398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=10398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=10398"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=10398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}