{"id":10400,"date":"2024-10-07T14:28:41","date_gmt":"2024-10-07T18:28:41","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/07\/from-cost-center-to-revenue-driver-elevating-marketings-impact\/"},"modified":"2026-05-07T13:49:06","modified_gmt":"2026-05-07T17:49:06","slug":"from-cost-center-to-revenue-driver-elevating-marketings-impact","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-cost-center-to-revenue-driver-elevating-marketings-impact\/10400\/","title":{"rendered":"From Cost Center to Revenue Driver: Elevating Marketing&#8217;s Impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketers need to demonstrate their value in this chaotic commerce landscape. With the vast amount of data available from shopping, buying and media platforms, combined with the power of advanced technologies like quantum computing, AI, and ML, it\u2019s now possible to better understand the relationship between retail and commerce experiences and marketing. Hear from experts on how to make informed decisions in planning, execution, and the ways to drive marketing&#8217;s role from an operational expense to a revenue-generating force.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers need to demonstrate their value in this chaotic commerce landscape.<\/p>\n","protected":false},"author":7,"featured_media":10401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,5],"topics":[2],"class_list":["post-10400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Cost Center to Revenue Driver: 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