{"id":10446,"date":"2024-10-07T15:32:09","date_gmt":"2024-10-07T19:32:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/07\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/"},"modified":"2026-05-07T13:46:53","modified_gmt":"2026-05-07T17:46:53","slug":"gen-z-hates-your-ads-heres-how-to-reach-them-anyway","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/","title":{"rendered":"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)"},"content":{"rendered":"\n

In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount. But the brand marketers and creatives at NowThis, AdoreMe, and Panel have the playbook. Join these companies to hear how they turn an ad into a piece of viral entertainment, crack the code in partnership strategies, and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.<\/p>\n\n\n\n\n\n\n\n

NowThis meets Gen Z on the platforms they binge with the content they crave. From the latest in pop culture to digital-first original series, NowThis redefines destination viewing by moving audiences from scrolling on to tuning in. NowThis is Gen Z TV: where you are, how you want it.<\/p>\n\n\n\n\n\n

Adore Me, a subsidiary of Victoria\u2019s Secret & Co, embraces diversity and individuality, defying labels and celebrating our many facets as human beings. Adore Me offers something for everyone\u2014every size, shape, and personality. By catering to Gen Z\u2019s diverse needs, Adore Me empowers young consumers to embrace their identities with confidence and style.<\/p>\n\n\n\n\n\n

Panel is a creator-focused company and influencer marketing firm that helps brands navigate the evolving digital landscape. Leveraging data and a network of over 800 creators, Panel crafts influencer-driven campaigns and branded content that integrate seamlessly into cultural touch points Gen Z values, while delivering sustainable outcomes for brands.<\/p>\n\n\n\n\n\n\n\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.<\/p>\n","protected":false},"author":7,"featured_media":10447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,4],"topics":[2],"class_list":["post-10446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nGen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway) | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)\" \/>\n<meta property=\"og:description\" content=\"In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T19:32:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:46:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.34.15-PM-scaled-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)\",\"datePublished\":\"2024-10-07T19:32:09+00:00\",\"dateModified\":\"2026-05-07T17:46:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png\",\"keywords\":[\"AWEurope 2024 Sessions\",\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/\",\"name\":\"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway) | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png\",\"datePublished\":\"2024-10-07T19:32:09+00:00\",\"dateModified\":\"2026-05-07T17:46:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png\",\"width\":2560,\"height\":1442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\\\/10446\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway) | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/","og_locale":"en_US","og_type":"article","og_title":"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)","og_description":"In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/","og_site_name":"AW360","article_published_time":"2024-10-07T19:32:09+00:00","article_modified_time":"2026-05-07T17:46:53+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.34.15-PM-scaled-1024x577.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)","datePublished":"2024-10-07T19:32:09+00:00","dateModified":"2026-05-07T17:46:53+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/"},"wordCount":235,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png","keywords":["AWEurope 2024 Sessions","Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/","name":"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway) | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png","datePublished":"2024-10-07T19:32:09+00:00","dateModified":"2026-05-07T17:46:53+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.34.15-PM-scaled.png","width":2560,"height":1442},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/gen-z-hates-your-ads-heres-how-to-reach-them-anyway\/10446\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Gen Z Hates Your Ads (Here\u2019s How to Reach Them Anyway)"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=10446"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10446\/revisions"}],"predecessor-version":[{"id":17258,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10446\/revisions\/17258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/10447"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=10446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=10446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=10446"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=10446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}