{"id":10456,"date":"2024-10-07T16:31:25","date_gmt":"2024-10-07T20:31:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/07\/how-authentic-cultural-resonance-affects-your-bottom-line\/"},"modified":"2026-05-07T13:46:02","modified_gmt":"2026-05-07T17:46:02","slug":"how-authentic-cultural-resonance-affects-your-bottom-line","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-authentic-cultural-resonance-affects-your-bottom-line\/10456\/","title":{"rendered":"How Authentic Cultural Resonance Affects Your Bottom Line"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month. Join the conversation as we discuss research findings that examine the correlation between building brand trust among inclusive audiences and the intent to buy. While music is heard everywhere, it&#8217;s only seen on Vevo.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Watch More Music.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month.<\/p>\n","protected":false},"author":21,"featured_media":10457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,4],"topics":[2],"class_list":["post-10456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Authentic Cultural 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