{"id":10460,"date":"2024-10-07T16:36:49","date_gmt":"2024-10-07T20:36:49","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/07\/from-impressions-to-impact-turning-connections-into-conversions\/"},"modified":"2026-05-07T13:45:39","modified_gmt":"2026-05-07T17:45:39","slug":"from-impressions-to-impact-turning-connections-into-conversions","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-impressions-to-impact-turning-connections-into-conversions\/10460\/","title":{"rendered":"From Impressions to Impact: Turning Connections into Conversions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results. Join experts from Meta and Emerald as they uncover the data behind this shift, share compelling case studies, and reveal how F2F engagements at tradeshows and events are transforming leads into lasting customer relationships. Learn how to harness the power of in-person interactions to boost digital conversions, loyalty, and growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results.<\/p>\n","protected":false},"author":7,"featured_media":10461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,5],"topics":[2],"class_list":["post-10460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From 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