{"id":10472,"date":"2026-01-26T14:42:08","date_gmt":"2026-01-26T19:42:08","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/01\/26\/get-to-know-the-delicious-jet-puffed-marshmallow-mascots\/"},"modified":"2026-01-26T14:42:08","modified_gmt":"2026-01-26T19:42:08","slug":"get-to-know-the-delicious-jet-puffed-marshmallow-mascots","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/get-to-know-the-delicious-jet-puffed-marshmallow-mascots\/10472\/","title":{"rendered":"Get To Know the Delicious Jet-Puffed Marshmallow Mascots"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Advertising\u2019s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jet-Puffed | The Fluffy Side of Life\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/9yMxqPw2j50?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Back then, they made their debut as the <a href=\"https:\/\/popicon.life\/jet-puffed-pals\/\" target=\"_blank\" rel=\"noopener\">JET-PUFFED Pals<\/a> with VaynerMedia and Jones Knowles Ritchie credited for their refreshed design. The JET-PUFFED Pals didn\u2019t have names or personalities, exactly, but one could differentiate them based on their sizes. There were Pals in mini, regular, and jumbo marshmallow sizes.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And every marshmallow shared the same dream. Whether they were being dunked in a steaming hot cup of cocoa or singed over a flame before being wedged in between graham crackers, they all wanted to be your next snack.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jet-Puffed - Love &amp;apos;Em to Death\" src=\"https:\/\/player.vimeo.com\/video\/1157872331?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Cut to 2026. The Jet-Puffed marshmallows (it appears \u201cPals\u201d has been dropped over time) are back on our radar with fully fluffed-out personalities. The new \u201cLove \u2018Em to Death\u201d ad from Kraft Heinz and GUT Miami introduces audiences to eight grinning confections and all the ways they\u2019re willing to die to satisfy your cravings.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/01\/jet_puffed_marshmallows.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s meet the characters and rate their endings on a scale of 1 (the most predictable) to 10 (we didn\u2019t see it coming). And before you feel repulsed, remember dying is a compliment to marshmallow mascots. The alternative is growing old and stale in the pantry and that does not a good ad campaign make.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chip<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 2<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Chip is the first mascot out of the Jet-Puffed bag. A human takes a bite out of Chip and as far as marshmallow deaths go, it\u2019s pretty harmless. Chip was fated for basic snacking between meals.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slash<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 3<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Next up is Slash who gets sliced in half. One must consider there\u2019s probably a good reason to cut up a big marshmallow. Maybe Slash is going into a recipe or the unseen person with the knife is cutting up marshmallows for the kids to avoid choking.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pierce<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 5<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s where we start seeing the Jet-Puffed marshmallows embrace their final resting places. Pierce slides down a bamboo skewer over a hot campfire flame. The fire is hot enough to melt the marshmallow fluff and turn it slightly golden brown. Pierce is on the way to becoming a classic treat, so we\u2019re giving it a 5 rating because s\u2019mores are iconic.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/01\/jet_puffed_marshmallows_caramella.png\" alt=\"\"\/><\/figure>\n\r\n<h2 class=\"wp-block-heading\"><strong>Caramella<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 8<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Caramella might be going out covered in layers of hot caramel, but at least it looks cute. The caramel drippings fall in such a way it resembles a fun hairdo, allowing the marshmallow to live out any hair salon dreams it might have been harboring.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/01\/jet_puffed_marshallows_burnie.png\" alt=\"\"\/><\/figure>\n\r\n<h2 class=\"wp-block-heading\"><strong>Burnie<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 6<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We would have bumped Burnie up a few more points if not for the fact that the flames licking this marshmallow could potentially render the mascot inedible. As spectacular as it is to behold, that\u2019s a <em>lot<\/em> of fire for Burnie. How crisp is this person frying their marshmallow?!<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marc<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 5<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re back to the campfire scene with Marc, who has a healthy tan base color and a red-hot poker hovering nearby. What drops the rating down is we kind of saw this already with Pierce though. A more satisfying vignette would show Marc getting squeezed tightly in between graham crackers and chocolate with marshmallow oozing from every side.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/01\/jet_puffed_marshallows_melton.png\" alt=\"\"\/><\/figure>\n\r\n<h2 class=\"wp-block-heading\"><strong>Melton<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 10<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We only get in a few seconds of Melton, and each one is delightful. This is the only Jet-Puffed mascot we see fully melting and loving every moment in a frying pan over a gas burner. All the crisped rice in the pan indicates Melton\u2019s final form is a seriously yummy treat, too. 10\/10, no notes.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Duncan<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marshmallow demise rating:<\/strong> 6<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">From the grin on Duncan\u2019s face, you can tell this mascot\u2019s biggest dream was to be submerged in a piping hot mug of cocoa. A predictable enough ending for any marshmallow.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Image Credits: Jet-Puffed and Kraft Heinz<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising\u2019s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.<\/p>\n","protected":false},"author":7,"featured_media":10473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-10472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get To Know the Delicious Jet-Puffed Marshmallow Mascots | AW360<\/title>\n<meta name=\"robots\" content=\"index, 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