{"id":10511,"date":"2026-02-03T01:15:18","date_gmt":"2026-02-03T06:15:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/02\/03\/beyond-first-party-data-how-experian-marketing-is-powering-the-next-phase-of-retail-media\/"},"modified":"2026-07-13T12:12:54","modified_gmt":"2026-07-13T12:12:54","slug":"beyond-first-party-data-how-experian-marketing-is-powering-the-next-phase-of-retail-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-first-party-data-how-experian-marketing-is-powering-the-next-phase-of-retail-media\/10511\/","title":{"rendered":"Beyond First-Party Data: How Experian Marketing Is Powering the Next Phase of Retail Media"},"content":{"rendered":"

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Retail media networks are booming\u2014but they\u2019re also hitting real constraints around scale, signal loss, and measurement.<\/p>\n\n\n\n

In this episode of Retail Media Unboxed<\/em>, we sit down with Colin Grieves<\/strong><\/a>, Managing Director at Experian Marketing Services<\/strong><\/a> UK and Ireland, to unpack what\u2019s actually changing beneath the surface of retail media in 2026.<\/p>\n\n\n\n

We explore why first-party data alone is no longer enough, how privacy-safe third-party insight helps resolve the precision-vs-scale trade-off, and why interoperability and collaboration are becoming essential for retailers, agencies, and brands alike. The conversation also dives into shifting consumer behavior, value-seeking mindsets, and the critical role high-quality data will play as AI becomes embedded across media buying, creative, and measurement.<\/p>\n\n\n\n

Listen to all episodes on your favorite podcast platform:<\/h3>\n\n\n\n
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