{"id":10518,"date":"2026-02-04T12:22:02","date_gmt":"2026-02-04T17:22:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/02\/04\/justin-thomas-copeland-ceo-of-the-4as-on-modernizing-agency-support-in-real-time\/"},"modified":"2026-02-04T15:22:34","modified_gmt":"2026-02-04T20:22:34","slug":"justin-thomas-copeland-ceo-of-the-4as-on-modernizing-agency-support-in-real-time","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/justin-thomas-copeland-ceo-of-the-4as-on-modernizing-agency-support-in-real-time\/10518\/","title":{"rendered":"Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Host Ren Akinci is joined by Justin Thomas-Copeland, CEO of the 4As, for a conversation on what matters most as the advertising and marketing industry enters its next phase. Together, they unpack the shifts reshaping agencies, what a modern trade association must deliver in real time, and how the 4As is redefining its role, tools, and member experience. Justin shares how he\u2019s thinking about agility, technology, and measurable signals of progress as he builds the organization\u2019s next chapter.<\/p>\n\n\n\n\n\r\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds-people-and-culture\/id1706126787\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\n<iframe title=\"Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=npatr-1a3902f-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Justin shares how he\u2019s thinking about agility, technology, and measurable signals of progress as he builds the organization\u2019s next chapter.<\/p>\n","protected":false},"author":7,"featured_media":10519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[27,23],"class_list":["post-10518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds-people-culture","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/justin-thomas-copeland-ceo-of-the-4as-on-modernizing-agency-support-in-real-time\/10518\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time\" \/>\n<meta property=\"og:description\" content=\"Justin shares how he\u2019s thinking about agility, technology, and measurable signals of progress as he builds the organization\u2019s next chapter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/justin-thomas-copeland-ceo-of-the-4as-on-modernizing-agency-support-in-real-time\/10518\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T17:22:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T20:22:34+00:00\" \/>\n<meta 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