{"id":10601,"date":"2026-06-01T01:06:32","date_gmt":"2026-06-01T05:06:32","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/01\/engineering-brand-love-podcast-episode1\/"},"modified":"2026-05-29T10:24:15","modified_gmt":"2026-05-29T14:24:15","slug":"engineering-brand-love-podcast-episode1","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/engineering-brand-love-podcast-episode1\/10601\/","title":{"rendered":"For People to Love your Brand&#8230; AI Must Love your Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Rewriting Discovery, Storytelling &#038; Search<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">On this episode of Engineering Brand Love, Rick Milenthal sits down with Tom Howell, founder of FancyAI, alongside Shipyard partner Dave Grzelak, for a deep dive into the rapidly evolving world of generative engine optimization (GEO), AI-driven discovery, and the future of brand storytelling.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Together, they explore how AI platforms like OpenAI\u2019s ChatGPT, Anthropic\u2019s Claude, Google Gemini, and xAI Grok are fundamentally reshaping how brands are found, recommended, and trusted &#8211; and why creativity may become more important, not less, in the AI era.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The conversation spans everything from Reddit signals and influencer authority to personalized AI agents, the death of transactional search, and the return of authentic storytelling as a competitive advantage. Rick, Tom, and Dave also unpack the future of advertising in an AI-first world, the role of creators and podcasts in training large language models, and why the next era of marketing may reward relevance, humanity, and imagination over sheer media spend.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe title=\"For People to Love your Brand... AI Must Love your Brand\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=sig2r-1ad6997-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/engineering-brand-love\/id1877131607\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/4ryqpOrG9iOwlRlq3euGY0\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic.png\" alt=\"\" class=\"wp-image-7394\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic.png 512w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Rick Milenthal and Dave Grzelak sit down with Tom Howell, founder of FancyAI, to discuss the world of generative engine optimization (GEO), AI-driven discovery, and the future of brand storytelling.<\/p>\n","protected":false},"author":7,"featured_media":10602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[42,23],"class_list":["post-10601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-engineering-brand-love","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>For People to Love your Brand... 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