{"id":10604,"date":"2026-02-16T01:21:40","date_gmt":"2026-02-16T06:21:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/02\/16\/scott-shamberg-on-private-equity-independence-building-milemarker-for-the-mid-market-moment\/"},"modified":"2026-07-17T11:46:13","modified_gmt":"2026-07-17T11:46:13","slug":"scott-shamberg-on-private-equity-independence-building-milemarker-for-the-mid-market-moment","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/scott-shamberg-on-private-equity-independence-building-milemarker-for-the-mid-market-moment\/10604\/","title":{"rendered":"Scott Shamberg on Private Equity, Independence & Building MileMarker for the Mid-Market Moment"},"content":{"rendered":"

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Private equity has reshaped agency land\u2014but the story is more nuanced than headlines about roll-ups and margin pressure.<\/p>\n\n\n\n

On this episode of Agency Alchemy, Scott Shamberg, CEO + President of Mile Marker, joins us to unpack what private equity actually gets right about the agency business\u2014and where it sometimes misses the mark. Drawing on his experience inside holding companies and now leading a PE-backed independent, Scott explains why long-term vision beats short-term reporting cycles, why integration plans matter more than acquisition headlines, and how mid-market brands are quietly becoming the most dynamic opportunity in media.<\/p>\n\n\n\n

We also explore:<\/p>\n\n\n\n