{"id":10643,"date":"2025-10-09T14:47:46","date_gmt":"2025-10-09T18:47:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/the-future-of-creativity-curiosity-craft-and-courage-in-the-age-of-ai\/"},"modified":"2026-05-07T18:53:30","modified_gmt":"2026-05-07T22:53:30","slug":"the-future-of-creativity-curiosity-craft-and-courage-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-creativity-curiosity-craft-and-courage-in-the-age-of-ai\/10643\/","title":{"rendered":"The Future of Creativity: Curiosity, Craft, and Courage in the Age of AI"},"content":{"rendered":"\n

Creativity today is being redefined\u2014not just by AI, but by how we make, learn, and share. To be best-in-class now isn\u2019t about shortcuts, but about the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and \u014cURA\u2019s Head of Brand Design, Benjamin Parisot, will explore how AI creates a tension: efficiency for business, imagination for creatives. The opportunity lies in combining both\u2014leveraging technology to accelerate, while doubling down on distinctly human qualities like taste, authenticity, and curiosity. Together, Nishat and Benjamin will unpack what separates the best from the rest: not just skill, but a relentless willingness to learn and the courage to build with an authentic voice. Because in an era of rapid change, no one can compete with your authentic self.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creativity today is being redefined\u2014not just by AI, but by how we make, learn, and share.<\/p>\n","protected":false},"author":7,"featured_media":10644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-10643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nThe Future of Creativity: Curiosity, Craft, and Courage in the Age of AI | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-creativity-curiosity-craft-and-courage-in-the-age-of-ai\/10643\/\" \/>\n<meta property=\"og:locale\" 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