{"id":10654,"date":"2025-10-09T14:52:17","date_gmt":"2025-10-09T18:52:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/the-power-of-premium-video-marketing-principles-in-action\/"},"modified":"2026-05-07T18:53:21","modified_gmt":"2026-05-07T22:53:21","slug":"the-power-of-premium-video-marketing-principles-in-action","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-premium-video-marketing-principles-in-action\/10654\/","title":{"rendered":"The Power of Premium Video: Marketing Principles in Action"},"content":{"rendered":"\n

In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results. We\u2019ll explore how the foundational principles of marketing\u2014like capturing quality attention, building long-term memory structures, and driving emotional connection\u2014are amplified through premium video and demonstrate why not all video is created equal\u2014and how investing in trusted, high-quality content delivers measurable outcomes across the funnel.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results.<\/p>\n","protected":false},"author":7,"featured_media":10655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-10654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nThe Power of Premium Video: Marketing Principles in Action | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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