{"id":10665,"date":"2025-10-09T15:30:26","date_gmt":"2025-10-09T19:30:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/predicting-tomorrow-today-insights-into-the-2026-ad-market\/"},"modified":"2026-05-07T18:51:45","modified_gmt":"2026-05-07T22:51:45","slug":"predicting-tomorrow-today-insights-into-the-2026-ad-market","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/predicting-tomorrow-today-insights-into-the-2026-ad-market\/10665\/","title":{"rendered":"Predicting Tomorrow Today: Insights into the 2026 Ad Market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026. Looking at trends and growth drivers, the discussion will focus on what the future may bring and how planners to presidents can prepare with the right strategy and tactics to be successful in a rapidly changing media-ecosystem. The conversation will cover AI&#8217;s role in SEO,\u00a0how pricing pressure in CTV is driving innovation and how the economy will play a role in category spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026.<\/p>\n","protected":false},"author":7,"featured_media":10666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-10665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Predicting 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